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Food Safety And Fresh Strawberry Markets

Author

Listed:
  • Woods, Mollie
  • Thornsbury, Suzanne
  • Raper, Kellie Curry
  • Weldon, Richard N.
  • Wysocki, Allen F.

Abstract

Consumer awareness of food safety issues is reshaping the retail food supply chain. For some retailers, public standards for food safety fail to provide the level of assurance demanded by their customers, so many are turning to private standards. Fresh strawberries have been implicated in food safety outbreaks resulting in clear decreases in short term demand. Shifts in production and consumption caused by the increased costs of adopting public or private food safety standards may reshape the fresh strawberry industry in the NAFTA region. Three scenarios of the adoption of food safety practices are analyzed using comparative statics and the outcomes of each scenario are discussed.

Suggested Citation

  • Woods, Mollie & Thornsbury, Suzanne & Raper, Kellie Curry & Weldon, Richard N. & Wysocki, Allen F., 2003. "Food Safety And Fresh Strawberry Markets," Staff Papers 11712, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  • Handle: RePEc:ags:midasp:11712
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    File URL: http://purl.umn.edu/11712
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    References listed on IDEAS

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    1. Richards, Timothy J. & Patterson, Paul M., 1999. "The Economic Value Of Public Relations Expenditures: Food Safety And The Strawberry Case," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(02), December.
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    3. McCluskey, Jill J. & O'Rourke, A. Desmond, 2000. "Relationships Between Produce Supply Firms And Retailers In The New Food Supply Chain," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(03), November.
    4. Thompson, Gary D. & Glaser, Lewrene K., 2001. "National Demand For Organic And Conventional Baby Food," 2001 Annual Meeting, July 8-11, 2001, Logan, Utah 36139, Western Agricultural Economics Association.
    5. Ollinger, Michael & Mueller, Valerie, 2003. "Managing For Safer Food: The Economics Of Sanitation And Process Controls In Meat And Poultry Plants," Agricultural Economics Reports 33975, United States Department of Agriculture, Economic Research Service.
    6. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November.
    7. Henson, Spencer & Caswell, Julie, 1999. "Food safety regulation: an overview of contemporary issues," Food Policy, Elsevier, vol. 24(6), pages 589-603, December.
    8. Henson, Spencer & Traill, Bruce, 1993. "The demand for food safety : Market imperfections and the role of government," Food Policy, Elsevier, vol. 18(2), pages 152-162, April.
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    Cited by:

    1. Rejesus, Roderick M. & Safley, Charles D. & Strik, Bernadine C, 2014. "Demand and Welfare Impacts of a Potential Food Safety Event in the Blackberry Industry," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169452, Agricultural and Applied Economics Association.

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