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A HEDONIC PRICE STUDY OF PESTICIDES IN FRUITS AND VEGETABLES; Proceedings of the Fifth Joint Conference on Agriculture, Food, and the Environment, June 17-18, 1996, Padova, Italy

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  • Antonovitz, Frances
  • Liu, Donald J.

Abstract

This study estimates a hedonic price equation to assess consumers' willingness-to-pay for reduction in pesticide residues in fifteen fruits and vegetables. A unique feature of the study is its employment of the FDA's Total Diet Study data which attempts to measure actual pesticide ingestion by the American public in table-ready or prepared foods. The results indicate that consumers would be willing to pay approximately $.08 per pound to reduce pesticeds by one part per million in the prepared fruits and vegetables that they consume.

Suggested Citation

  • Antonovitz, Frances & Liu, Donald J., 1996. "A HEDONIC PRICE STUDY OF PESTICIDES IN FRUITS AND VEGETABLES; Proceedings of the Fifth Joint Conference on Agriculture, Food, and the Environment, June 17-18, 1996, Padova, Italy," Working Papers 14389, University of Minnesota, Center for International Food and Agricultural Policy.
    • Handle: RePEc:ags:umciwp:14389
    DOI: 10.22004/ag.econ.14389
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    References listed on IDEAS

    as
    1. Young Sook Eom, 1994. "Pesticide Residue Risk and Food Safety Valuation: A Random Utility Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(4), pages 760-771.
    2. Capps, Oral, Jr. & Schmitz, John D., 1991. "A Recognition Of Health And Nutrition Factors In Food Demand Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(1), pages 1-15, July.
    3. Wohl, Jennifer B. & Ravenswaay, Eileen O. van & Hoehn, John P., 1995. "The Effect of Ambiguity on Willingness to Pay for Reduced Pesticide Residues," Staff Paper Series 201202, Michigan State University, Department of Agricultural, Food, and Resource Economics.
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    5. Baker, Gregory A. & Crosbie, Peter J., 1993. "Measuring Food Safety Preferences: Identifying Consumer Segments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-11, December.
    6. Deborah J. Brown & Lee F. Schrader, 1990. "Cholesterol Information and Shell Egg Consumption," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(3), pages 548-555.
    7. Kramer, Carol S., 1990. "Food Safety: The Consumer Side of the Environmental Issue," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(1), pages 33-40, July.
    8. Stephen L. Ott, 1990. "Supermarket shoppers' pesticide concerns and willingness to purchase certified pesticide residue-free fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 6(6), pages 593-602.
    9. Kramer, Carol S., 1990. "Food Safety: The Consumer Side Of The Environmental Issue," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-8, July.
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