Generic Advertising Wearout
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References listed on IDEAS
- Kinnucan, Henry W., 1986.
"Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market,"
Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 15(1), pages 1-9, April.
- Kinnucan, Henry W., 1982. "Demographic Versus Media Advertising Effects on Milk Demand: The Case of the New York City Market," Staff Papers 183856, Cornell University, Department of Applied Economics and Management.
- Ward, Ronald W. & Myers, Lester H., 1979. "Advertising Effectiveness and Coefficient Variation Over Time," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 31(1), pages 1-11, January.
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