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Price Competition And Informational Product Differentiation Effectiveness: The Case Of Edible Vegetable Oils In The U.S

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  • Othman, Jamal B.
  • McIntosh, Christopher S.
  • Houston, Jack B.

Abstract

A time-varying parameter model was used to analyze the effectiveness of a product differentiation strategy. A negative promotional campaign focussed attention on health issues associated with tropical oils in the U.S. Permanent changes in palm oil edible use occurred, while edible use demand for soybean oil remained stable.

Suggested Citation

  • Othman, Jamal B. & McIntosh, Christopher S. & Houston, Jack B., 1994. "Price Competition And Informational Product Differentiation Effectiveness: The Case Of Edible Vegetable Oils In The U.S," 1994 Annual Meeting, August 7-10, San Diego, California 271417, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea94:271417
    DOI: 10.22004/ag.econ.271417
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    References listed on IDEAS

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