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Generic Dairy Promotion Economic Research: Past, Present, and Future

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  • Forker, Olan D.
  • Liu, Donald J.

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Suggested Citation

  • Forker, Olan D. & Liu, Donald J., 1989. "Generic Dairy Promotion Economic Research: Past, Present, and Future," Staff Papers 197587, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudasp:197587
    DOI: 10.22004/ag.econ.197587
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    File URL: https://ageconsearch.umn.edu/record/197587/files/agecon-cornell-89-34.pdf
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    References listed on IDEAS

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    1. Henry Kinnucan & Olan D. Forker, 1986. "Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(3), pages 562-571.
    2. Forker, Olan D. & Liu, Donald J., 1989. "Commodity Promotion: Who Benefits and By How Much?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 4(3), pages 1-4.
    3. Liu, Donald J. & Forker, Olan D., 1989. "Optimal Fluid Milk Advertising In New York State: A Control Model," Working Papers 6880, Cornell University, Department of Applied Economics and Management.
    4. Liu, Donald J. & Forker, Olan D., 1988. "In Search of Optimal Control Models for Generic Commodity Promotion," Working Papers 178702, Cornell University, Department of Applied Economics and Management.
    5. Ronald W. Ward & Bruce L. Dixon, 1989. "Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 730-740.
    6. Kaiser, Harry M. & Streeter, Deborah H. & Liu, Donald J., 1988. "Price Versus Stock Effect Policies For Reducing Excess Milk Production," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 13(2), pages 1-8, December.
    7. Blaylock, James R. & Blisard, William N., 1988. "Effects of advertising on the demand for cheese," Technical Bulletins 312297, United States Department of Agriculture, Economic Research Service.
    8. Donald J. Liu & Olan D. Forker, 1988. "Generic Fluid Milk Advertising, Demand Expansion, and Supply Response: The Case of New York City," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(2), pages 229-236.
    9. Ellen W. Goddard & Alex K. Amuah, 1989. "The Demand for Canadian Fats and Oils: A Case Study of Advertising Effectiveness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 741-749.
    10. Forker, Olan D. & Liu, Donald J. & Hurst, Susan J., 1987. "Dairy Sales Data and Other Data Needed to Measure Effectiveness of Dairy Advertising (Including an Inventory of Available Data)," Research Bulletins 183662, Cornell University, Department of Applied Economics and Management.
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    Cited by:

    1. Sylvie Tchumtchoua & Ronald W. Cotterill, 2010. "Optimal Brand and Generic Advertising Policies in a Dynamic Differentiated Product Oligopoly," Food Marketing Policy Center Research Reports 126, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    2. Craig Depken & David Kamerschen & Arthur Snow, 2002. "Generic Advertising of Intermediate Goods: Theory and Evidence on Free Riding," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 20(3), pages 205-220, May.

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