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Generic Advertising of Intermediate Goods: Theory and Evidence on Free Riding

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  • Craig Depken
  • David Kamerschen
  • Arthur Snow

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  • Craig Depken & David Kamerschen & Arthur Snow, 2002. "Generic Advertising of Intermediate Goods: Theory and Evidence on Free Riding," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 20(3), pages 205-220, May.
    • Handle: RePEc:kap:revind:v:20:y:2002:i:3:p:205-220
    DOI: 10.1023/A:1015069023770
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    References listed on IDEAS

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    1. Kinnucan, Henry W., 1997. "Middlemen behaviour and generic advertising rents in competitive interrelated industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 41(2), pages 1-17.
    2. Warr, Peter G., 1982. "Pareto optimal redistribution and private charity," Journal of Public Economics, Elsevier, vol. 19(1), pages 131-138, October.
    3. Bergstrom, Theodore & Blume, Lawrence & Varian, Hal, 1986. "On the private provision of public goods," Journal of Public Economics, Elsevier, vol. 29(1), pages 25-49, February.
    4. Helen H. Jensen & John R. Schroeter, 1992. "Television Advertising and Beef Demand: An Econometric Analysis of “Split-Cable” Household Panel Scanner Data," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(2), pages 271-294, July.
    5. Forker, Olan D. & Liu, Donald J., 1989. "Generic Dairy Promotion Economic Research: Past, Present, and Future," Staff Papers 197587, Cornell University, Department of Applied Economics and Management.
    6. Ronald W. Ward & Julio Chang & Stan Thompson, 1985. "Commodity advertising: Theoretical issues relating to generic and brand promotions," Agribusiness, John Wiley & Sons, Ltd., vol. 1(4), pages 269-276.
    7. Ding, Lily & Kinnucan, Henry W., 1996. "Market Allocation Rules For Nonprice Promotion With Farm Programs: U.S. Cotton," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(2), pages 1-17, December.
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    Cited by:

    1. Roma Paolo & Perrone Giovanni, 2010. "Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms," Review of Marketing Science, De Gruyter, vol. 8(1), pages 1-29, October.
    2. Karray, Salma, 2011. "Effectiveness of retail joint promotions under different channel structures," European Journal of Operational Research, Elsevier, vol. 210(3), pages 745-751, May.
    3. Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
    4. Goddard, Ellen W. & Shank, Benjamin & Panter, Chris & Nilsson, Tomas K.H. & Cash, Sean B., 2007. "Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising," Project Report Series 52088, University of Alberta, Department of Resource Economics and Environmental Sociology.

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