Effectiveness of retail joint promotions under different channel structures
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
- Karray, Salma & Sigué, Simon Pierre, 2015. "A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally," Omega, Elsevier, vol. 54(C), pages 84-100.
- repec:eee:proeco:v:196:y:2018:i:c:p:198-210 is not listed on IDEAS
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KeywordsMarketing Game theory Supply chain management Retailing;
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