Effectiveness of retail joint promotions under different channel structures
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- Li, Zonghuo & Yang, Wensheng & Jin, Hyun Seung & Wang, Di, 2021. "Omnichannel retailing operations with coupon promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Ke Yan & Guowei Hua & T.C.E. Cheng, 2021. "Green Supply Chain Management with Cooperative Promotion," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
- Karray, Salma & Sigué, Simon Pierre, 2015. "A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally," Omega, Elsevier, vol. 54(C), pages 84-100.
- Wu, Xiangxiang & Zha, Yong & Yu, Yugang, 2022. "Asymmetric retailers’ sales effort competition in the presence of a manufacturer’s help," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 159(C).
- Cai, Ya-Jun & Choi, Tsan-Ming & Zhang, Ting, 2022. "Commercial used apparel collection operations in retail supply chains," European Journal of Operational Research, Elsevier, vol. 298(1), pages 169-181.
- Karray, Salma, 2015. "Cooperative promotions in the distribution channel," Omega, Elsevier, vol. 51(C), pages 49-58.
- Maryam Esmaeili & Ghazaleh Allameh & Taraneh Tajvidi, 2016. "Using game theory for analysing pricing models in closed-loop supply chain from short- and long-term perspectives," International Journal of Production Research, Taylor & Francis Journals, vol. 54(7), pages 2152-2169, April.
- Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
- Ata Allah Taleizadeh & Kannan Govindan & Nasim Ebrahimi, 2020. "The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand," Annals of Operations Research, Springer, vol. 290(1), pages 747-781, July.
- Karray, Salma & Sigue, Simon P., 2016. "Should companies jointly promote their complementary products when they compete in other product categories?," European Journal of Operational Research, Elsevier, vol. 255(2), pages 620-630.
- Salma Karray & Chirag Surti, 2016. "Channel coordination with quantity discounts and/or cooperative advertising," International Journal of Production Research, Taylor & Francis Journals, vol. 54(17), pages 5317-5335, September.
- Yong Zha & Jiahong Zhang & Xiaohang Yue & Zhongsheng Hua, 2015. "Service supply chain coordination with platform effort-induced demand," Annals of Operations Research, Springer, vol. 235(1), pages 785-806, December.
- Sheng-Yeh, Wu & Guan-Ru, Chen & Ilia, Tetin, 2022. "An Economic Model for Popular Event Promotions," Bulletin of Applied Economics, Risk Market Journals, vol. 9(2), pages 169-173.
- Lou, Yaqi & Feng, Lipan & He, Shuguang & He, Zhen & Zhao, Xiukun, 2020. "Logistics service outsourcing choices in a retailer-led supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
- Zhou, Yong-Wu & Guo, Jinsen & Zhou, Wenhui, 2018. "Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing," International Journal of Production Economics, Elsevier, vol. 196(C), pages 198-210.
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Keywords
Marketing Game theory Supply chain management Retailing;Statistics
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