IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxiiiy2020i1p526-551.html
   My bibliography  Save this article

Consumer’s Behavior in a Multi-Attribute Concept of a Food Product

Author

Listed:
  • Mariola Grzybowska-Brzezińska
  • Dominika Kuberska
  • Magdalena Ankiel
  • Agnieszka Brelik

Abstract

Purpose: The main aim of the research is to identify and model the attributes of a food product which are regarded as important during the process of the consumers’ choice and to verify the methodology for the creation of the optimal market offer. Design/Methodology/Approach: The carried out analysis was based on the assumption that a food product may be viewed as a collection of directly noticeable and unnoticeable features that are regarded as attributes (values) of the offer. The applied model of a food product is composed of three levels, each of them presenting the characteristic features of product’s quality. Findings: A sensory evaluation of the products made it possible to diagnose how consistent the consumers are in their declared sensory preferences for brand and non-brand products. It was established that the intention of purchasing a product is determined by its quality and taste preferences. Practical Implications: The analysis may provide information for communicating with the market and promoting food products, especially when the intention of a producer is to change consumer’s habits. Originality/Value: The presented methodological approach may provide clues on what attributes should be constructed in the case of new food products.

Suggested Citation

  • Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020. "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 526-551.
  • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:1:p:526-551
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/journal/1570/download
    Download Restriction: no

    References listed on IDEAS

    as
    1. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    2. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    3. Frank, Joshua, 2006. "Process attributes of goods, ethical considerations and implications for animal products," Ecological Economics, Elsevier, vol. 58(3), pages 538-547, June.
    4. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    5. Mariola Grzybowska-Brzezińska & Adam Rudzewicz, 2015. "Environmental management systems in food processing and production as a source of product value for the customer on the organic food market," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 16(2/3), pages 304-320.
    6. Anthony D. Miyazaki & Dhruv Grewal & Ronald C. Goodstein, 2005. "The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency," Journal of Consumer Research, Oxford University Press, vol. 32(1), pages 146-153, June.
    7. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    8. Wansink, Brian & Park, Sea Bum & Sonka, Steven T. & Morganosky, Michelle A., 2000. "How Soy Labeling Influences Preference And Taste," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(1), pages 1-10.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Consumer; marketing experiments; modeling attributes; food product.;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiii:y:2020:i:1:p:526-551. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marios Agiomavritis) The email address of this maintainer does not seem to be valid anymore. Please ask Marios Agiomavritis to update the entry or send us the correct email address. General contact details of provider: http://www.ersj.eu/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.