Consumer’s Behavior in a Multi-Attribute Concept of a Food Product
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References listed on IDEAS
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More about this item
KeywordsConsumer; marketing experiments; modeling attributes; food product.;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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