Consumer Behavior: Product Characteristics and Quality Perception
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References listed on IDEAS
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More about this item
KeywordsConsumer; Behavior; Quality Perception; Label; Color; Shape;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-10-21 (All new papers)
- NEP-CSE-2008-10-21 (Economics of Strategic Management)
- NEP-MKT-2008-10-21 (Marketing)
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