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Report NEP-MKT-2008-10-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Item repec:pra:mprapa:11145 is not listed on IDEAS anymore
- Suchánek, Petr, 2008, "E-business Development Key Areas," MPRA Paper, University Library of Munich, Germany, number 11061.
- Rajagopal, 2008, "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-03-MKT, Sep.
- Arthur Huang & David Levinson, 2008, "An Agent-based Model of Retail Location with Complementary Goods," Working Papers, University of Minnesota: Nexus Research Group, number 000056.
- Curtis Taylor & Liad Wagman, 2008, "Who Benefits From Online Privacy?," Working Papers, NET Institute, number 08-26, Sep.
- Song Yao & Carl F. Mela, 2008, "A Dynamic Model of Sponsored Search Advertising," Working Papers, NET Institute, number 08-16, Sep, revised Sep 2008.
- Carlos Brito, 2008, "A Relationship Approach to Brand Equity," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 297, Oct.
- Item repec:uis:wpaper:0820 is not listed on IDEAS anymore
- Amit Mehra & Gireesh Shrimali, 2008, "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers, NET Institute, number 08-11, Sep.
- Babur De los Santos, 2008, "Consumer Search on the Internet," Working Papers, NET Institute, number 08-15, Sep, revised Sep 2008.
- Bitran, Gabriel R. & Rocha e Oliveira, Paulo & Schilkrut, Ariel, 2008, "Managing customer relationships through price and service quality," IESE Research Papers, IESE Business School, number D/750, Apr.
- Sergei Koulayev, 2008, "Estimating search with learning," Working Papers, NET Institute, number 08-29, Oct, revised Oct 2008.
- Catherine Tucker & Juanjuan Zhang, 2008, "Decomposing the Congestion Effect and the Cross-Platform Effect in Two-Sided Networks: A Field Experiment," Working Papers, NET Institute, number 08-12, Oct, revised Oct 2008.
- Pires Gonçalves, Ricardo, 2008, "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper, University Library of Munich, Germany, number 11142, Sep.
- Miklos-Thal, Jeanine, 2008, "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper, University Library of Munich, Germany, number 11045.
- Prior, Francesc & Santoma, Javier, 2008, "The use of prepaid cards for banking the poor," IESE Research Papers, IESE Business School, number D/752, May.
- Nicholas Economides & V. Brian Viard & Katja Seim, 2007, "Quantifying the Benefits of Entry into Local Phone Service," Working Papers, NET Institute, number 07-48, Dec, revised Dec 2007.
- Gomez, Sandalio & Marti, Carlos & Opazo, Magdalena, 2008, "Características estructurales de las organizaciones deportivas: Diferenciación en los clubes de fútbol profesional de élite en España," IESE Research Papers, IESE Business School, number D/751, May.
- Rajagopal, 2008, "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-04-MKT, Sep.
- Robert Seamans, 2008, "Pricing and Multi-Market Contact in the Cable TV Industry," Working Papers, NET Institute, number 08-13, Oct.