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Características estructurales de las organizaciones deportivas: Diferenciación en los clubes de fútbol profesional de élite en España

  • Gomez, Sandalio


    (IESE Business School)

  • Marti, Carlos

    (IESE Business School)

  • Opazo, Magdalena

    (IESE Business School)

Registered author(s):

    La principal tarea de un club de fútbol profesional es formar un equipo competitivo orientado a participar en las competiciones oficiales y conseguir éxitos deportivos de cara a satisfacer las expectativas de sus socios y aficionados. Esta tarea fundamental es la que constituye el sistema, el que en su relación con el entorno va definiendo subsistemas de cara a responder eficazmente a las demandas que desde el exterior le desafían, en especial los procesos de profesionalización y comercialización que han afectado al deporte en general. En el fútbol profesional Español, los principales subsistemas que distingue un club son: deportiva, comunicación, relaciones externas, comercial, financiera, gestión de patrimonio, marketing, instalaciones, jurídica y asuntos sociales, es decir, áreas orientadas al desarrollo de la tarea fundamental, algunas de las cuales pueden asociarse a la respuesta estructural que estas organizaciones deportivas han dado a los desafíos que le plantea el proceso de profesionalización y comercialización.

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    Paper provided by IESE Business School in its series IESE Research Papers with number D/751.

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    Length: 17 pages
    Date of creation: 03 May 2008
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0751
    Contact details of provider: Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
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