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Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

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  • Klein, Lisa R.

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  • Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
  • Handle: RePEc:eee:jbrese:v:41:y:1998:i:3:p:195-203
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    References listed on IDEAS

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    1. Punj, Girish N & Staelin, Richard, 1983. " A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Oxford University Press, vol. 9(4), pages 366-380, March.
    2. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    3. Porter, Michael E, 1976. "Interbrand Choice, Media Mix and Market Performance," American Economic Review, American Economic Association, vol. 66(2), pages 398-406, May.
    4. Bettman, James R & Kakkar, Pradeep, 1977. " Effects of Information Presentation Format on Consumer Information Acquisition Strategies," Journal of Consumer Research, Oxford University Press, vol. 3(4), pages 233-240, March.
    5. Moore, William L & Lehmann, Donald R, 1980. " Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 296-307, December.
    6. Brucks, Merrie, 1985. " The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 1-16, June.
    7. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    8. Deighton, John, 1984. " The Interaction of Advertising and Evidence," Journal of Consumer Research, Oxford University Press, vol. 11(3), pages 763-770, December.
    9. Claxton, John D & Fry, Joseph N & Portis, Bernard, 1974. " A Taxonomy of Prepurchase Information Gathering Patterns," Journal of Consumer Research, Oxford University Press, vol. 1(3), pages 35-42, December.
    10. Shugan, Steven M, 1980. " The Cost of Thinking," Journal of Consumer Research, Oxford University Press, vol. 7(2), pages 99-111, Se.
    11. Punj, Girish N & Stewart, David W, 1983. " An Interaction Framework of Consumer Decision Making," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 181-196, September.
    12. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    13. Srinivasan, Narasimhan & Ratchford, Brian T, 1991. " An Empirical Test of a Model of External Search for Automobiles," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 233-242, September.
    14. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
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