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Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research

  • Ramus, Kim Bjarne

    (The MAPP Centre, Aarhus School of Business)

  • Grunert, Klaus G.

    ()

    (The MAPP Centre, Aarhus School of Business)

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    In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting consumers intention to buy food via the Internet are formed and changed due to experience with such shopping

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    Paper provided by University of Aarhus, Aarhus School of Business, The MAPP Centre in its series MAPP Working Papers with number 84.

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    Length: 28 pages
    Date of creation: 02 Sep 2004
    Date of revision:
    Handle: RePEc:hhb:aarmap:0084
    Contact details of provider: Postal: The Aarhus School of Business, The MAPP Centre, Fuglesangs Allé 4, DK-8210 Aarhus V, Denmark
    Phone: +45 89 48 66 88
    Fax: + 45 86 15 01 88
    Web page: http://www.asb.dk/centres/mapp.aspx

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    1. Hiser, Jennifer & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "An Exploratory Analysis Of Familiarity And Willingness To Use Online Food Shopping Services In A Local Area Of Texas," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), March.
    2. Steenkamp, Jan-Benedict E M & van Trijp, Hans C M, 1996. "Quality Guidance: A Consumer-Based Approach to Food Quality Improvement Using Partial Least Squares," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(2), pages 195-215.
    3. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 849-67, March.
    4. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    5. East, Robert, 1993. "Investment decisions and the theory of planned behaviour," Journal of Economic Psychology, Elsevier, vol. 14(2), pages 337-375, June.
    6. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
    7. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
    8. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    9. Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
    10. Bettman, James R & Kakkar, Pradeep, 1977. " Effects of Information Presentation Format on Consumer Information Acquisition Strategies," Journal of Consumer Research, University of Chicago Press, vol. 3(4), pages 233-40, March.
    11. repec:ner:tilbur:urn:nbn:nl:ui:12-339976 is not listed on IDEAS
    12. Brunso, Karen & Grunert, Klaus G., 1998. "Cross-Cultural Similarities and Differences in Shopping for Food," Journal of Business Research, Elsevier, vol. 42(2), pages 145-150, June.
    13. Selnes, Fred & Troye, Sigurd Villads, 1989. "Buying expertise, information search, and problem solving," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 411-428, November.
    14. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    15. Butler, Patrick & Peppard, Joe, 1998. "Consumer purchasing on the Internet:: Processes and prospects," European Management Journal, Elsevier, vol. 16(5), pages 600-610, October.
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