E-commerce: the role of familiarity and trust
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References listed on IDEAS
- Morton Deutsch, 1958. "Trust and suspicion," Journal of Conflict Resolution, Peace Science Society (International), vol. 2(4), pages 265-279, December.
- Schurr, Paul H & Ozanne, Julie L, 1985. " Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 939-953, March.
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KeywordsE-commerce Trust Familiarity Internet Motivation;
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