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Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external influence

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  • Borhan, Muhamad Nazri
  • Ibrahim, Ahmad Nazrul Hakimi
  • Miskeen, Manssour A. Abdulasalm

Abstract

This study aims to investigate the readiness of car drivers to use High-Speed Rail (HSR) for intercity travel in Libya. This study proposes including three new constructs, i.e. novelty seeking, trust and external influence, in the theory planned behaviour (TPB). A total of 338 respondents from five major cities in Libya (Benghazi, Tripoli, Misrath, Tobruk and Surt) participated in this study. The findings show that the attitude, subjective norms and perceived behaviour control constructs directly and positively influence the behaviour intention of Libyan car users to take the new HSR for intercity travel. Furthermore, the novelty seeking construct seems to have an indirect and positive relationship with behaviour intention via attitude. Trust and external influence were found to have a positive influence on the attitude, subjective norms and perceived behaviour control constructs to take HSR. However, in addition to these antecedents, external influence is also reported to have a direct and positive influence on trust and novelty seeking. Finally, this study derives the theoretical and marketing implications on the transportation field. This study provides useful information which the operator of HSR in Libya could benefit from when formulating strategies to persuade car drivers to choose HSR as an alternative mode of transport for intercity travel.

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  • Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    • Handle: RePEc:eee:transa:v:130:y:2019:i:c:p:373-384
    DOI: 10.1016/j.tra.2019.09.058
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    11. Maela Madel L. Cahigas & Yogi Tri Prasetyo & James Alexander & Putu Lauterina Sutapa & Shannen Wiratama & Vincent Arvin & Reny Nadlifatin & Satria Fadil Persada, 2022. "Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
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    13. Baig, Farrukh & Zhang, Dong & Lee, Jaeyoung & Xu, Hongda, 2022. "Shaping inclusiveness of a transportation system: Factors affecting seat-yielding behavior of university students in public transportation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 155(C), pages 79-94.
    14. Ahmad Nazrul Hakimi Ibrahim & Muhamad Nazri Borhan & Nor Aznirahani Mhd Yunin, 2020. "Getting Young Drivers to Buckle Up: Exploring the Factors Influencing Seat Belt Use by Young Drivers in Malaysia," Sustainability, MDPI, vol. 13(1), pages 1-15, December.

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