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Predicting car drivers’ intention to use low cost airlines for intercity travel in Libya

Author

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  • Borhan, Muhamad Nazri
  • Ibrahim, Ahmad Nazrul Hakimi
  • Miskeen, Manssour A.Abdulasalm
  • Rahmat, Riza Atiq O.K.
  • Alhodairi, Ahmed Mohamed

Abstract

This study used an extended version of the theory of planned behaviour (TPB) to predict the travel intention of car drivers in Libya with regard to using the new low-cost carriers (LCC). In order to understand the willingness of travellers to accept the LCC in Libya and its antecedents, this study has added three constructs to the original TPB model, namely novelty seeking, trust, and external influences. The respondents in this study are 338 car drivers in Libya. The results of this study indicate that attitude towards LCC, perceived behavioural control, and subjective norm all have positive effects on the behavioural intention of taking LCC. Furthermore, novelty seeking and trust have indirect positive effects on behavioural intention. Trust, on the other hand, has an indirect positive influence on the three antecedents of intention in accepting LCC in Libya. Results also revealed that external influence (i.e. advertising campaigns by the media) has a significant indirect influence on car users’ intention to accept the new LCC via subjective norm and perceived behavioural control, and indirect influence on the behaviour intention of car users via novelty seeking with regard to attitude towards LCC and trust to perceived behavioural control.

Suggested Citation

  • Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A.Abdulasalm & Rahmat, Riza Atiq O.K. & Alhodairi, Ahmed Mohamed, 2017. "Predicting car drivers’ intention to use low cost airlines for intercity travel in Libya," Journal of Air Transport Management, Elsevier, vol. 65(C), pages 88-98.
    • Handle: RePEc:eee:jaitra:v:65:y:2017:i:c:p:88-98
    DOI: 10.1016/j.jairtraman.2017.09.004
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    Citations

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    Cited by:

    1. Oliveira, Bruno F. & Oliveira, Alessandro V.M., 2022. "An empirical analysis of the determinants of network construction for Azul Airlines," Journal of Air Transport Management, Elsevier, vol. 101(C).
    2. Ahmad Nazrul Hakimi Ibrahim & Muhamad Nazri Borhan & Riza Atiq O.K. Rahmat, 2020. "Understanding Users’ Intention to Use Park-and-Ride Facilities in Malaysia: The Role of Trust as a Novel Construct in the Theory of Planned Behaviour," Sustainability, MDPI, vol. 12(6), pages 1-14, March.
    3. Ahmad Nazrul Hakimi Ibrahim & Muhamad Nazri Borhan & Nur Shaeza Darus & Nor Aznirahani Mhd Yunin & Rozmi Ismail, 2022. "Understanding the Willingness of Students to Use Bicycles for Sustainable Commuting in a University Setting: A Structural Equation Modelling Approach," Mathematics, MDPI, vol. 10(6), pages 1-20, March.
    4. Timmer, Sebastian & Bösehans, Gustav & Henkel, Sven, 2023. "Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    5. Kasim, Kabir O. & Winter, Scott R. & Liu, Dahai & Keebler, Joseph R. & Spence, Tyler B., 2021. "Passengers’ perceptions on the use of biometrics at airports: A statistical model of the extended theory of planned behavior," Technology in Society, Elsevier, vol. 67(C).
    6. Irawan, Muhammad Zudhy & Simanjuntak, Nurvita I.M. & Bastarianto, Faza Fawzan & Dwitasari, Reslyana & Herawati,, 2020. "Predicting the impact of Trans Java Toll Roads on demand for intercity air travel in Indonesia," Journal of Air Transport Management, Elsevier, vol. 87(C).
    7. Ahmad Nazrul Hakimi Ibrahim & Muhamad Nazri Borhan & Nur Izzi Md. Yusoff & Amiruddin Ismail & Muhamad Razuhanafi Mat Yazid & Nor Aznirahani Mhd Yunin & Sotaro Yukawa, 2021. "Gender and Age Do Matter: Exploring the Effect of Passengers’ Gender and Age on the Perception of Light Rail Transit Service Quality in Kuala Lumpur, Malaysia," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    8. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    9. Borhan, Muhamad Nazri & Ibrahim, Ahmad Nazrul Hakimi & Miskeen, Manssour A. Abdulasalm, 2019. "Extending the theory of planned behaviour to predict the intention to take the new high-speed rail for intercity travel in Libya: Assessment of the influence of novelty seeking, trust and external inf," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 373-384.
    10. Ahmad Nazrul Hakimi Ibrahim & Muhamad Nazri Borhan & Nor Aznirahani Mhd Yunin, 2020. "Getting Young Drivers to Buckle Up: Exploring the Factors Influencing Seat Belt Use by Young Drivers in Malaysia," Sustainability, MDPI, vol. 13(1), pages 1-15, December.

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