Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system
This article explores the effects of perceived green value, perceived green usefulness, perceived pleasure to use, subjective norms and perceived behavioral control on green loyalty to a public bike system. The mediators between perceived green value and green loyalty and a moderator of general attitude toward protecting the natural environment are also discussed. The aim of this research was to understand how to establish green loyalty via the other dimensions based on the sustainable modified technology acceptance model (modified TAM), the theory of planned behavior (TPB), and a moderator. The findings reveal that perceived pleasure to use and subjective norms have the strongest power to influence loyalty for both users and non-users. The implications of this finding are that fun in people’s lives has a strong influence on sustainable continuous use of public bikes, and that subjective norms are more effective for non-users. In addition, environmental attitude has stronger moderating effects for non-users than for users on perceived green usefulness, perceived pleasure and subjective norms. Therefore, governmental policies should promote the attitude of protecting the natural environment, perceptions of pleasure, and subjective norms so as to increase green loyalty to public bike-sharing.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 88 (2016)
Issue (Month): C ()
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Murphy, Fionnuala & Devlin, Ger & McDonnell, Kevin, 2014. "Forest biomass supply chains in Ireland: A life cycle assessment of GHG emissions and primary energy balances," Applied Energy, Elsevier, vol. 116(C), pages 1-8.
- Wirl, Franz, 2012. "Global warming: Prices versus quantities from a strategic point of view," Journal of Environmental Economics and Management, Elsevier, vol. 64(2), pages 217-229.
- Suxiao Li & Jakob de Haan & Bert Scholtens & Haizhen Yang, 2015. "Are international fund flows pro- or counter-cyclical?," Applied Economics Letters, Taylor & Francis Journals, vol. 22(5), pages 378-384, March.
- Lin, Jenn-Rong & Yang, Ta-Hui, 2011. "Strategic design of public bicycle sharing systems with service level constraints," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(2), pages 284-294, March.
- Nagayuki Saito, 2015. "Internet Literacy in Japan," OECD Science, Technology and Industry Working Papers 2015/3, OECD Publishing.
- Trappey, Amy J.C. & Trappey, Charles & Hsiao, C.T. & Ou, Jerry J.R. & Li, S.J. & Chen, Kevin W.P., 2012. "An evaluation model for low carbon island policy: The case of Taiwan's green transportation policy," Energy Policy, Elsevier, vol. 45(C), pages 510-515.
- Elizabeth Maitland & André Sammartino, 2015. "Managerial cognition and internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(7), pages 733-760, September.
- Chia-Lin Chang & Michael McAleer & Yu-Chieh Wu, 2015.
"Industrial Agglomeration and Use of the Internet,"
Tinbergen Institute Discussion Papers
15-098/III, Tinbergen Institute.
- Chia-Lin Chang & Michael McAleer & Yu-Chieh Wu, 2015. "Industrial Agglomeration and Use of the Internet," Documentos de Trabajo del ICAE 2015-09, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
- Chang, C-L. & McAleer, M.J. & Wu, Y-C., 2015. "Industrial Agglomeration and Use of the Internet," Econometric Institute Research Papers EI2015-24, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Unido, 2015. "International Yearbook of Industrial Statistics 2015," Books, Edward Elgar Publishing, number 16367.
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
- Puying Li & Simon Huston, 2015. "International Competitiveness of ChinaÕs Construction Firms," ERES eres2015_67, European Real Estate Society (ERES).
- Roger Beecham & Jo Wood, 2014. "Exploring gendered cycling behaviours within a large-scale behavioural data-set," Transportation Planning and Technology, Taylor & Francis Journals, vol. 37(1), pages 83-97, February.
- Yang, Christopher & McCollum, David L & McCarthy, Ryan & Leighty, Wayne, 2009. "Meeting an 80% Reduction in Greenhouse Gas Emissions from Transportation by 2050: A Case Study in California," Institute of Transportation Studies, Working Paper Series qt2ns1q98f, Institute of Transportation Studies, UC Davis.
- Potter, S. & Rye, T. & Smith, M., 1999. "Tax and green transport plans: a survey of UK experience," Transport Policy, Elsevier, vol. 6(4), pages 197-205, October.
- Curtis, Fred, 2009. "Peak globalization: Climate change, oil depletion and global trade," Ecological Economics, Elsevier, vol. 69(2), pages 427-434, December.
- Pucher, John & Buehler, Ralph & Seinen, Mark, 2011. "Bicycling renaissance in North America? An update and re-appraisal of cycling trends and policies," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(6), pages 451-475, July.
- Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
- Forgas, Santiago & Palau, Ramon & SÃ¡nchez, Javier & Huertas-GarcÃa, RubÃ©n, 2012. "Online drivers and offline influences related to loyalty to airline websites," Journal of Air Transport Management, Elsevier, vol. 18(1), pages 43-46.
- Carreira, Rui & Patrício, Lia & Natal Jorge, Renato & Magee, Chris, 2014. "Understanding the travel experience and its impact on attitudes, emotions and loyalty towards the transportation provider–A quantitative study with mid-distance bus trips," Transport Policy, Elsevier, vol. 31(C), pages 35-46.
- Susan Handy & Bert van Wee & Maarten Kroesen, 2014. "Promoting Cycling for Transport: Research Needs and Challenges," Transport Reviews, Taylor & Francis Journals, vol. 34(1), pages 4-24, January.
- ., 2015. "International trade and income distribution," Chapters,in: The New Economics of Income Distribution, chapter 8, pages 181-218 Edward Elgar Publishing.
- Friman, Margareta & Fujii, Satoshi & Ettema, Dick & Gärling, Tommy & Olsson, Lars E., 2013. "Psychometric analysis of the satisfaction with travel scale," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 132-145.
- repec:arz:wpaper:eres2015-67 is not listed on IDEAS
- Chen, Shang-Yu, 2016. "Green helpfulness or fun? Influences of green perceived value on the green loyalty of users and non-users of public bikes," Transport Policy, Elsevier, vol. 47(C), pages 149-159.
- Elliot Fishman & Simon Washington & Narelle Haworth, 2013. "Bike Share: A Synthesis of the Literature," Transport Reviews, Taylor & Francis Journals, vol. 33(2), pages 148-165, March. Full references (including those not matched with items on IDEAS)
When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:88:y:2016:i:c:p:58-72. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.