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Consumers’ intentions to purchase smart home objects: Do environmental issues matter?

Author

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  • Marie Schill

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Delphine Godefroit-Winkel
  • Mbaye Fall Diallo

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

  • Camilla Barbarossa

Abstract

The literature that investigates consumers' motivations to adopt smart home objects has focused on the egocentric,utilitarian, and functional benefits that smart home objects may provide to consumers. Although smarthome objects have also been acknowledged to promote environmental sustainability, investigation of the influenceof altruistic and ecological motivational variables on consumers' willingness to purchase these productshas been limited. This study presents a conceptual model that considers three relevant altruistic, ecologicalantecedents of eco-friendly product adoption (environmental beliefs, environmental concern, and smart homeobjects' perceived usefulness for the environment) and assesses their influence on the intention to purchase smarthome objects. Furthermore, it uncovers the moderating role of the two dimensions of materialism (success andhappiness) and hypothesizes that they moderate the relationship between environmental concern and intentionsto purchase smart home objects. Structural equation modeling is applied to data from a sample of 641 Frenchrespondents. The results confirm that altruistic, ecological variables do matter in developing intentions topurchase smart home objects. Environmental concern and perceived usefulness positively affect consumers'intentions to purchase smart home objects. Furthermore, both happiness and success negatively moderate theeffect of environmental concern on consumers' intentions to purchase smart home objects.

Suggested Citation

  • Marie Schill & Delphine Godefroit-Winkel & Mbaye Fall Diallo & Camilla Barbarossa, 2019. "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?," Post-Print hal-02091348, HAL.
    • Handle: RePEc:hal:journl:hal-02091348
    DOI: 10.1016/j.ecolecon.2019.03.028
    Note: View the original document on HAL open archive server: https://hal.science/hal-02091348
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    3. Ferreira, Laura & Oliveira, Tiago & Neves, Catarina, 2023. "Consumer's intention to use and recommend smart home technologies: The role of environmental awareness," Energy, Elsevier, vol. 263(PC).
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    6. Basarir-Ozel, Birgul & Nasir, V. Aslihan & Turker, Hande B., 2023. "Determinants of smart home adoption and differences across technology readiness segments," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    7. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
    8. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
    9. Wan Nie & Antonieta Medina-Lara & Hywel Williams & Richard Smith, 2021. "Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review," Social Sciences, MDPI, vol. 10(11), pages 1-24, October.
    10. Wenqing Zhang & Biao Luo, 2023. "Predicting consumer intention toward eco-friendly smart home services: extending the theory of planned behavior," Economic Change and Restructuring, Springer, vol. 56(5), pages 3335-3352, October.

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