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Modeling the Success of Application-Based Mobile Banking

Author

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  • Morteza Ghobakhloo

    (Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas 79177, Iran
    Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas 79177, Iran)

  • Masood Fathi

    (Department of Production & Automation Engineering, University of Skövde, 541 28 Skövde, Sweden)

Abstract

The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

Suggested Citation

  • Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    • Handle: RePEc:gam:jecomi:v:7:y:2019:i:4:p:114-:d:288870
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    Cited by:

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    3. Maohao Che & Sze Yee Ashley Say & Han Yu & Qingji Zhou & Jared Shu & Wen Sun & Xi Luo & Hong Xu, 2023. "Investigating customers’ continuous trust towards mobile banking apps," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.

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