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Quality Guidance: A Consumer-Based Approach to Food Quality Improvement Using Partial Least Squares


  • Steenkamp, Jan-Benedict E M
  • van Trijp, Hans C M


An effective quality enhancement programme must include consideration of those characteristics of the physical product which are important to targeted consumers. We present a conceptual model and methodology for the improvement of the physical food product based on the demands of the consumer. This so-called quality guidance approach takes consumers' quality judgements as the point of departure and relates them to the characteristics of the physical product. Partial Least Squares is used to estimate the relationships in our conceptual model of quality guidance. An empirical application is provided using blade steak. The results suggest that the quality guidance approach is conceptually sound and useful. Copyright 1996 by Oxford University Press.

Suggested Citation

  • Steenkamp, Jan-Benedict E M & van Trijp, Hans C M, 1996. "Quality Guidance: A Consumer-Based Approach to Food Quality Improvement Using Partial Least Squares," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(2), pages 195-215.
  • Handle: RePEc:oup:erevae:v:23:y:1996:i:2:p:195-215

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    References listed on IDEAS

    1. R. Edwards & A. Parikh, 1976. "A Stochastic Policy Simulation of the World Coffee Economy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 58(2), pages 152-160.
    2. Kawai, Masahiro, 1983. "Price Volatility of Storable Commodities under Rational Expectations in Spot and Futures Markets," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 24(2), pages 435-459, June.
    3. Bray, Margaret M, 1981. "Futures Trading, Rational Expectations, and the Efficient Markets Hypothesis," Econometrica, Econometric Society, vol. 49(3), pages 575-596, May.
    4. Turnovsky, Stephen J, 1983. "The Determination of Spot and Futures Prices with Storable Commodities," Econometrica, Econometric Society, vol. 51(5), pages 1363-1387, September.
    5. Danthine, Jean-Pierre, 1978. "Information, futures prices, and stabilizing speculation," Journal of Economic Theory, Elsevier, vol. 17(1), pages 79-98, February.
    6. Alan H. Gelb, 1977. "Optimal Control and Stabilization Policy: An Application to the Coffee Economy," Review of Economic Studies, Oxford University Press, vol. 44(1), pages 95-109.
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    Cited by:

    1. Ramus, Kim Bjarne & Grunert, Klaus G., 2004. "Consumers’ Willingness To Buy Food Via The Internet: A Review Of The Litterature And A Model For Future Research," MAPP Working Papers 84, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    2. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    3. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    4. Nielsen, Niels Asger & Jeppesen, Lisbeth Fruensgaard, 2001. "The beef market in the European Union," MAPP Working Papers 75, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    5. Tiziana De Magistris, 2004. "Le Determinanti Del Comportamento Del Consumatore: Analisi Teorica E Verifica Empirica Per I Prodotti Biologici," Working Papers 2_2004, D.E.S. (Department of Economic Studies), University of Naples "Parthenope", Italy.
    6. Farrell, Terence C., 2001. "Modelling Meat Quality Attributes," 2001 Conference (45th), January 23-25, 2001, Adelaide 125624, Australian Agricultural and Resource Economics Society.

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