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Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty

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  • Heiman, Amir
  • McWilliams, Bruce
  • Zilberman, David

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  • Heiman, Amir & McWilliams, Bruce & Zilberman, David, 2001. "Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty," Journal of Business Research, Elsevier, vol. 54(1), pages 71-84, October.
    • Handle: RePEc:eee:jbrese:v:54:y:2001:i:1:p:71-84
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