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The effect of new package design on product attention, categorization and evaluation

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  • Schoormans, Jan P. L.
  • Robben, Henry S. J.

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  • Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
    • Handle: RePEc:eee:joepsy:v:18:y:1997:i:2-3:p:271-287
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