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The universality of the signal theory for products and services

  • Erevelles, Sunil
  • Roy, Abhik
  • Yip, Leslie S. C.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-42VM8WJ-8/2/c4fe2a7403881d020c8c4f37d2218d22
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 52 (2001)
    Issue (Month): 2 (May)
    Pages: 175-187

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    Handle: RePEc:eee:jbrese:v:52:y:2001:i:2:p:175-187
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Folkes, Valerie S, 1988. " The Availability Heuristic and Perceived Risk," Journal of Consumer Research, University of Chicago Press, vol. 15(1), pages 13-23, June.
    2. Shimp, Terence A & Bearden, William O, 1982. " Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions," Journal of Consumer Research, University of Chicago Press, vol. 9(1), pages 38-46, June.
    3. Russell Cooper & T.W. Ross, 1984. "Product Warranties and Double Moral Hazard," Cowles Foundation Discussion Papers 716, Cowles Foundation for Research in Economics, Yale University.
    4. Esther Gal-Or, 1989. "Warranties as a Signal of Quality," Canadian Journal of Economics, Canadian Economics Association, vol. 22(1), pages 50-61, February.
    5. Gerard J. Tellis & Birger Wernerfelt, 1987. "Competitive Price and Quality Under Asymmetric Information," Marketing Science, INFORMS, vol. 6(3), pages 240-253.
    6. Jacoby, Jacob & Speller, Donald E & Berning, Carol A Kohn, 1974. " Brand Choice Behavior as a Function of Information Load: Replication and Extension," Journal of Consumer Research, University of Chicago Press, vol. 1(1), pages 33-42, June.
    7. Boulding, William & Kirmani, Amna, 1993. " A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 111-23, June.
    8. Harold J. Leavitt, 1954. "A Note on Some Experimental Findings About the Meanings of Price," The Journal of Business, University of Chicago Press, vol. 27, pages 205.
    9. Erickson, Gary M & Johansson, Johny K, 1985. " The Role of Price in Multi-attribute Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 12(2), pages 195-99, September.
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