Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.© 1993 JIBS. Journal of International Business Studies (1993) 24, 291–306
Volume (Year): 24 (1993)
Issue (Month): 2 (June)
|Contact details of provider:|| Web page: http://www.palgrave-journals.com/|
|Order Information:|| Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK|
Web: http://www.palgrave-journals.com/pal/subscribe/index.html Email:
When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:24:y:1993:i:2:p:291-306. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Iulia Badea)
If references are entirely missing, you can add them using this form.