The effects of perceived technological incongruence on perceptions of fit between countries, products, and attributes
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- Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. " Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 185-93, September.
- Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 354-65, September.
- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan, vol. 23(3), pages 477-497, September.
- Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan, vol. 26(4), pages 883-900, December.
- Jun, Sung Youl & Mazumdar, Tridib & Raj, S. P., 1999. "Effects of Technological Hierarchy on Brand Extension Evaluations," Journal of Business Research, Elsevier, vol. 46(1), pages 31-43, September.
- Chao, Paul, 1998. "Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions," Journal of Business Research, Elsevier, vol. 42(1), pages 1-6, May.
- Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan, vol. 13(1), pages 89-100, March.
- Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. " Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, Oxford University Press, vol. 11(2), pages 694-99, September.
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