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Inducing word-of-mouth by eliciting surprise - a pilot investigation

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  • Derbaix, Christian
  • Vanhamme, Joelle

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  • Derbaix, Christian & Vanhamme, Joelle, 2003. "Inducing word-of-mouth by eliciting surprise - a pilot investigation," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 99-116, February.
    • Handle: RePEc:eee:joepsy:v:24:y:2003:i:1:p:99-116
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    References listed on IDEAS

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    1. Derbaix, Christian & Pham, Michel T., 1991. "Affective reactions to consumption situations: A pilot investigation," Journal of Economic Psychology, Elsevier, vol. 12(2), pages 325-355, June.
    2. Folkes, Valerie S, 1984. "Consumer Reactions to Product Failure: An Attributional Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 398-409, March.
    3. Adelman, Mara B. & Ahuvia, Aaron C., 1995. "Social support in the service sector : The antecedents, processes, and outcomes of social support in an introductory service," Journal of Business Research, Elsevier, vol. 32(3), pages 273-282, March.
    4. Hartline, Michael D. & Jones, Keith C., 1996. "Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions," Journal of Business Research, Elsevier, vol. 35(3), pages 207-215, March.
    5. Richins, Marsha L, 1997. "Measuring Emotions in the Consumption Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 127-146, September.
    6. Westbrook, Robert A & Oliver, Richard L, 1991. "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 84-91, June.
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