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Emotions' Impact on Tourists' Satisfaction with Ski Resorts. The Mediating Role of Perceived Value

Author

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  • Lydie Bonnefoy-Claudet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Nabil Ghantous

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

Emotions have been shown to play an important role in consumers' evaluation of their consumption experiences, including extended multiple-encounter touristic ones. The present research investigates the emotions used in the evaluation of customers' experience at a ski resort and how these emotions drive customers' satisfaction. Two quantitative studies are conducted in the French Alps and the data analysed with descriptive statistics and structural equation modelling. The findings uncover the importance of three emotions - joy, excitement and peacefulness - and a strong mediating role of overall perceived value between consumption emotions and satisfaction. Emotions related to "surprise" play no significant role in the evaluation of the ski resort experience. The present findings suggest that managers should focus on staging customers' stay at the resort to stimulate an emotional experience and position their packages based on the promise of such emotional experiences.

Suggested Citation

  • Lydie Bonnefoy-Claudet & Nabil Ghantous, 2013. "Emotions' Impact on Tourists' Satisfaction with Ski Resorts. The Mediating Role of Perceived Value," Post-Print hal-00946206, HAL.
    • Handle: RePEc:hal:journl:hal-00946206
    DOI: 10.1080/10548408.2013.810999
    Note: View the original document on HAL open archive server: https://hal.science/hal-00946206
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    References listed on IDEAS

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    3. Ziye Shang & Jian Ming Luo & Anthony Kong, 2022. "Topic Modelling for Ski Resorts: An Analysis of Experience Attributes and Seasonality," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    4. Valery Y. Yao, 2016. "Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 86-97, February.
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    7. Yunduk Jeong & Euisoo Kim & Suk-Kyu Kim, 2020. "Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach," Sustainability, MDPI, vol. 12(19), pages 1-18, October.

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