IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i19p8192-d423766.html
   My bibliography  Save this article

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

Author

Listed:
  • Yunduk Jeong

    (College of General Education, Kookmin University, Seoul 02707, Korea)

  • Euisoo Kim

    (Department of Kinesiology, University of Georgia, Athens, GA 30602, USA)

  • Suk-Kyu Kim

    (Department of Sports Science, Dongguk University, Gyeongju 38066, Korea)

Abstract

With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and the variables that influence active sport tourist behavior. Thus, the purpose of this study was to investigate structural relationships between emotional experiences, perceived value, tourist satisfaction, and destination loyalty within the context of small-scale recurring sporting events by adopting stimulus–organism–response theory. Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, and construct reliability. Reliability of the measurement scale was verified by Cronbach’s alpha analysis. A structural equation modeling test with maximum likelihood estimation was used to examine structural relationships between variables in the proposed model by analyzing responses of 301 survey participants. Results showed positive impacts of (a) emotional experiences on functional value and emotional value, (b) functional value on tourist satisfaction and destination loyalty, and (c) tourist satisfaction on destination loyalty. The results of this study: (1) show it is meaningful to include emotional experiences in examining active sport tourist behaviors; (2) confirm that both small- and large-scale sporting events should be considered as effective marketing strategies aimed at improving tourist satisfaction and destination loyalty; and (3) provide the effectiveness of applying an extended stimulus–organism–response framework in investigating sports-tourist behavior.

Suggested Citation

  • Yunduk Jeong & Euisoo Kim & Suk-Kyu Kim, 2020. "Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach," Sustainability, MDPI, vol. 12(19), pages 1-18, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8192-:d:423766
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/19/8192/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/19/8192/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gibson, Heather J., 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Elsevier, vol. 1(1), pages 45-76, November.
    2. Smit, Edith & Bronner, Fred & Tolboom, Maarten, 2007. "Brand relationship quality and its value for personal contact," Journal of Business Research, Elsevier, vol. 60(6), pages 627-633, June.
    3. Heather J. Gibson, 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Taylor & Francis Journals, vol. 1(1), pages 45-76, January.
    4. Faullant, Rita & Matzler, Kurt & Mooradian, Todd A., 2011. "Personality, basic emotions, and satisfaction: Primary emotions in the mountaineering experience," Tourism Management, Elsevier, vol. 32(6), pages 1423-1430.
    5. Havlena, William J & Holbrook, Morris B, 1986. "The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 394-404, December.
    6. Han, Heesup & Meng, Bo & Kim, Wansoo, 2017. "Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty," Tourism Management, Elsevier, vol. 59(C), pages 91-103.
    7. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    8. Fuller, Christie M. & Simmering, Marcia J. & Atinc, Guclu & Atinc, Yasemin & Babin, Barry J., 2016. "Common methods variance detection in business research," Journal of Business Research, Elsevier, vol. 69(8), pages 3192-3198.
    9. Lydie Bonnefoy-Claudet & Nabil Ghantous, 2013. "Emotions' Impact on Tourists' Satisfaction with Ski Resorts. The Mediating Role of Perceived Value," Post-Print hal-00946206, HAL.
    10. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
    11. Grappi, Silvia & Montanari, Fabrizio, 2011. "The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival," Tourism Management, Elsevier, vol. 32(5), pages 1128-1140.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dan-Cristian Dabija & Luiela Magdalena Csorba & Florin-Lucian Isac & Sergiu Rusu, 2023. "Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    2. Yunduk Jeong, 2023. "Exploring Tourist Behavior in Active Sports Tourism: An Analysis of the Mediating Role of Emotions and Moderating Role of Surfing Identification," SAGE Open, , vol. 13(3), pages 21582440231, August.
    3. Jae-Gu Yu & Yun-Duk Jeong & Suk-Kyu Kim, 2021. "Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects," Sustainability, MDPI, vol. 13(6), pages 1-15, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    2. Sanela Škorić & Josip Mikulić & Petra Barišić, 2021. "The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination," Societies, MDPI, vol. 11(3), pages 1-14, July.
    3. Yunduk Jeong, 2023. "Exploring Tourist Behavior in Active Sports Tourism: An Analysis of the Mediating Role of Emotions and Moderating Role of Surfing Identification," SAGE Open, , vol. 13(3), pages 21582440231, August.
    4. Valentin Herbold & Hannes Thees & Julian Philipp, 2020. "The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
    5. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    6. Pasquale Lucio Scandizzo & Maria Rita Pierleoni, 2018. "Assessing The Olympic Games: The Economic Impact And Beyond," Journal of Economic Surveys, Wiley Blackwell, vol. 32(3), pages 649-682, July.
    7. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    8. Nicolau, Juan L., 2012. "The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case," Omega, Elsevier, vol. 40(5), pages 503-510.
    9. Christopher Vierhaus, 2019. "The international tourism effect of hosting the Olympic Games and the FIFA World Cup," Tourism Economics, , vol. 25(7), pages 1009-1028, November.
    10. Chris Gratton & Simon Shibli & Richard Coleman, 2005. "Sport and Economic Regeneration in Cities," Urban Studies, Urban Studies Journal Limited, vol. 42(5-6), pages 985-999, May.
    11. Magnus Söderberg, 2014. "Willingness to Pay for Nontraditional Attributes Among Participants of a Long-Distance Running Race," Journal of Sports Economics, , vol. 15(3), pages 285-302, June.
    12. Ana Isabel Polo Peña & Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina, 2017. "The effects of perceived value on loyalty: the moderating effect of market orientation adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 93-116, March.
    13. Adjei Peter Darko & Decui Liang & Yinrunjie Zhang & Agbodah Kobina, 2023. "Service quality in football tourism: an evaluation model based on online reviews and data envelopment analysis with linguistic distribution assessments," Annals of Operations Research, Springer, vol. 325(1), pages 185-218, June.
    14. Ioan Bogdan Bacos & Manuela Rozalia Gabor, 2020. "Consumers’ Preferences of Winter Tourist Packages in Romania: A Quantitative Case Study," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 157-164.
    15. Tong, Xinjia & Chen, Yuangao & Zhou, Shasha & Yang, Shuiqing, 2022. "How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    16. Oliveira, Eduardo, 2012. "Instruments of Place Branding and Regional Dynamics: Guimarães as European Capital of Culture," MPRA Paper 53065, University Library of Munich, Germany.
    17. Seon Hee Kim & Se Ran Yoo & Hyeon Mo Jeon, 2022. "The role of experiential value, novelty, and satisfaction in robot barista coffee shop in South Korea: COVID-19 crisis and beyond," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 771-790, September.
    18. Mona Mirehie & Shintaro Sato & Brian Krohn, 2021. "Participation in Active Sport Tourism and Life Satisfaction: Comparing Golf, Snowboarding, and Long-Distance Running," Sustainability, MDPI, vol. 13(18), pages 1-10, September.
    19. Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
    20. António Azevedo, 2023. "Pull and Push Drivers of Giant-Wave Spectators in Nazaré, Portugal: A Cultural Ecosystem Services Assessment Based on Geo-Tagged Photos," Land, MDPI, vol. 12(2), pages 1-23, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8192-:d:423766. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.