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Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market

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  • Dan-Cristian Dabija

    (Department of Marketing, Babeș-Bolyai University Cluj-Napoca, 400591 Cluj-Napoca, Romania)

  • Luiela Magdalena Csorba

    (Faculty of Economic Sciences, “Aurel Vlaicu” University of Arad, 77 Revoluției Str., 310130 Arad, Romania)

  • Florin-Lucian Isac

    (Faculty of Economic Sciences, “Aurel Vlaicu” University of Arad, 77 Revoluției Str., 310130 Arad, Romania)

  • Sergiu Rusu

    (Faculty of Economic Sciences, “Aurel Vlaicu” University of Arad, 77 Revoluției Str., 310130 Arad, Romania)

Abstract

Due to the rising appeal of travel, as well as the appearance of low-cost carriers that fly to both popular and exotic destinations, people nowadays tend to book their accommodation through the more convenient and flexible sharing economy platforms. The success of such platforms among consumers depends on various factors, such as satisfaction and platform credibility, and on sustainable performance among contributors, increasing their relevance and visibility. This research proposes a conceptual model for measuring the success of sharing economy platforms in tourism, based on added value, unique experience, and enhanced social interactions, together with credibility and sustainable performance. In this vein, the authors conduct an empirical investigation in an emerging market—Romania—where the development of such sharing economy platforms is still in its infancy. Data gathered by the authors by means of a self-developed questionnaire distributed to 500 respondents are modelled via structural equations with SmartPLS. The results indicate that the platform credibility and sustainable performance of sharing economy platforms are key elements in generating their success. The research adds value to the stimulus–organism–response approach, highlighting some insights from a relevant emerging market, which in the future could become a turning point for inbound and outbound tourism.

Suggested Citation

  • Dan-Cristian Dabija & Luiela Magdalena Csorba & Florin-Lucian Isac & Sergiu Rusu, 2023. "Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5583-:d:1104253
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    3. Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Oana Mititelu-Ionuș, 2023. "Fostering Urban Destination Prosperity through Post COVID-19 Sustainable Tourism in Craiova, Romania," Sustainability, MDPI, vol. 15(17), pages 1-27, August.
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