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Host–Guest Interaction and Sustainable Consumption Behaviour on Sharing-Accommodation Platforms: Using a Big Data Analytic Approach

Author

Listed:
  • Xiulan Jiang

    (Department of Management, Shijiazhuang Tiedao University, Shijiazhuang 050043, China)

  • Yukun Li

    (Department of Management, Shijiazhuang Tiedao University, Shijiazhuang 050043, China)

  • Jun Yang

    (School of Economics, Shandong University, Jinan 250100, China)

  • Sen Wang

    (School of Business, Operations and Strategy, University of Greenwich, Old Royal Naval College, Park Row, London SE10 9LS, UK)

  • Chunjia Han

    (Business School, Birkbeck, University of London, London WC1E 7HX, UK)

Abstract

The rapid expansion of the sharing economy has ignited diverse perspectives regarding its sustainability implications. Nevertheless, a comprehensive study examining the influence of host–guest interactions on sustainable consumption behaviour is yet to be conducted. To fill the abovementioned gap, this research crawls online data and corresponding consumer reviews of 46,360 properties listed on Muniao Short Rent. Employing latent Dirichlet allocation (LDA) to model sustainable consumption reviews and conducting subsequent regression analysis using SPSS, this research empirically demonstrates that the host–guest interaction frequencies and positive emotions during interaction positively influence guests’ sustainable consumption behaviours within the sharing-accommodation context. This research proposes the significance of the host–guest relationship for green consumers and argues that factors such as price and house type negatively moderate the host–guest interactions and guests’ sustainable consumption initiatives.

Suggested Citation

  • Xiulan Jiang & Yukun Li & Jun Yang & Sen Wang & Chunjia Han, 2024. "Host–Guest Interaction and Sustainable Consumption Behaviour on Sharing-Accommodation Platforms: Using a Big Data Analytic Approach," Sustainability, MDPI, vol. 16(13), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5423-:d:1422717
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    References listed on IDEAS

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