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The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel

Author

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  • Sirkeci Kübra

    (PhD Student Department of Business Administration, Kadir Has University)

  • Arıkan Esra

    (PhD Assistant Professor Faculty of BusinessIstanbul Bilgi University)

Abstract

Understanding the potential factors and underlying mechanisms to engage in collaborative consumption practices has become a significant concern for academics and practitioners. However, collaborative consumption research is still considered in its early stage; thus, further research is needed. Based on this need, this study extends existing research by providing empirical support for the importance of value perceptions and empathy on female consumers’ attitudes and behavioral intentions to engage in collaborative consumption in the apparel industry. This study also shows a significant moderating effect for materialism and the need for uniqueness in the collaborative consumption of apparel. These findings are believed to be particularly valuable in contributing to the broader literature on collaborative consumption and guiding, especially practitioners, to develop strategic tactics for motivating consumers to engage in collaborative consumption practices.

Suggested Citation

  • Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    • Handle: RePEc:vrs:seejeb:v:16:y:2021:i:2:p:150-170:n:8
    DOI: 10.2478/jeb-2021-0020
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    More about this item

    Keywords

    Collaborative consumption; value; empathy; materialism; need for uniqueness; apparel;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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