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“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services

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  • Khalek, Sk Abu
  • Chakraborty, Anirban

Abstract

Consumers’ outlook towards acquisition-based consumption is changing, and the importance of ownership is fading. Using the stimulus-organism-response framework and a total of 302 responses, this study employed partial least squares structural equation modelling (PLS-SEM) to examine the role of de-ownership orientation in the adoption of access-based services. The results show that de-ownership orientation positively influences access-based services’ attitude and adoption intention. Further, it shows that stimuli such as ownership burden, economic benefits, environmentalism, and product scarcity risk influence de-ownership orientation. The findings contribute to understanding this emerging phenomenon of sharing economy.

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  • Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:joreco:v:67:y:2022:i:c:s096969892200128x
    DOI: 10.1016/j.jretconser.2022.103035
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