IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v125y2017icp38-47.html
   My bibliography  Save this article

To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing

Author

Listed:
  • Wilhelms, Mark-Philipp
  • Henkel, Sven
  • Falk, Tomas

Abstract

Globally, the carsharing domain is growing, and new service offerings are arising. Peer-to-peer carsharing, facilitating car rental between private individuals, has attracted attention from entrepreneurs and researchers alike. Irrespective of this trend studies on carsharing have been predominantly focusing on identifying users' consumption motives in business-to-consumer contexts. Consequently, insights on consumers' motivational drivers to offer peer-to-peer carsharing services remain scarce. By conducting a series of laddering interviews with German peer-providers, we add to extant literature by uncovering four overarching motivational patterns that drive consumers' decision to participate as providers in peer-to-peer carsharing: economic interest (“earn”), quality of life (“enjoy”), helping others (“enrich”), and sustainability (“enhance”). Although self-centered motives of economic interest and quality of life are the dominating participation motives, peer-providers also seem to be intrigued by the possibility of helping others in terms of providing mobility and thereby enabling the creation of lasting memories. Paradoxically to previous assumptions regarding participation in sharing activities, sustainability is not a main participation motive for most peer-providers but is rather seen as an indirect consequence of participation.

Suggested Citation

  • Wilhelms, Mark-Philipp & Henkel, Sven & Falk, Tomas, 2017. "To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 38-47.
    • Handle: RePEc:eee:tefoso:v:125:y:2017:i:c:p:38-47
    DOI: 10.1016/j.techfore.2017.03.030
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162517303992
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2017.03.030?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kirstin Lindloff & Nadine Pieper & Nils C. Bandelow & David M. Woisetschläger, 2014. "Drivers of carsharing diffusion in Germany: an actor-centred approach," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 14(3/4), pages 217-245.
    2. Schaefers, Tobias, 2013. "Exploring carsharing usage motives: A hierarchical means-end chain analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 47(C), pages 69-77.
    3. Ballús-Armet, Ingrid & Shaheen, Susan PhD & Clonts, Kelly & Weinzimmer, David, 2014. "Peer-To-Peer (P2P) Carsharing: Exploring Public Perception and Market Characteristics in the San Francisco Bay Area," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt55q8w59z, Institute of Transportation Studies, UC Berkeley.
    4. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    5. Barnes, Stuart J. & Mattsson, Jan, 2016. "Understanding current and future issues in collaborative consumption: A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 104(C), pages 200-211.
    6. Shaheen, Susan A & Mallery, Mark A & Kingsley, Karla J, 2012. "Personal vehicle sharing services in North America," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt5tg7x5z0, Institute of Transportation Studies, UC Berkeley.
    7. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
    8. Voss, Roediger & Gruber, Thorsten & Szmigin, Isabelle, 2007. "Service quality in higher education: The role of student expectations," Journal of Business Research, Elsevier, vol. 60(9), pages 949-959, September.
    9. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    10. Martin, Chris J., 2016. "The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?," Ecological Economics, Elsevier, vol. 121(C), pages 149-159.
    11. Bech-Larsen, Tino & Nielsen, Niels Asger, 1999. "A comparison of five elicitation techniques for elicitation of attributes of low involvement products," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 315-341, June.
    12. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    13. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    14. de Luca, Stefano & Di Pace, Roberta, 2015. "Modelling users’ behaviour in inter-urban carsharing program: A stated preference approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 71(C), pages 59-76.
    15. Pieters, R. & Baumgartner, H. & Allen, D., 1995. "A means-end chain approach to consumers' goal structures," Other publications TiSEM 7d190b0e-3495-4c5f-8de3-a, Tilburg University, School of Economics and Management.
    16. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    17. van Rekom, Johan & Wierenga, Berend, 2007. "On the hierarchical nature of means-end relationships in laddering data," Journal of Business Research, Elsevier, vol. 60(4), pages 401-410, April.
    18. Costain, Cindy & Ardron, Carolyn & Habib, Khandker Nurul, 2012. "Synopsis of users’ behaviour of a carsharing program: A case study in Toronto," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(3), pages 421-434.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Merfeld, Katrin & Wilhelms, Mark-Philipp & Henkel, Sven & Kreutzer, Karin, 2019. "Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 66-81.
    2. Giovanna Magnani & Tommaso Bertolotti & Antonella Zucchella, 2018. "Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 39-62.
    3. Wilhelms, Mark-Philipp & Merfeld, Katrin & Henkel, Sven, 2017. "Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing," Business Horizons, Elsevier, vol. 60(6), pages 771-781.
    4. Cristiano Codagnone & Federico Biagi & Fabienne Abadie, 2016. "The Passions and the Interests: Unpacking the ‘Sharing Economy’," JRC Research Reports JRC101279, Joint Research Centre.
    5. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    6. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    7. Giovanna Magnani & Beatrice Re, 2020. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 2020(2), pages 207-229, September.
    8. Steven Kane Curtis & Matthias Lehner, 2019. "Defining the Sharing Economy for Sustainability," Sustainability, MDPI, vol. 11(3), pages 1-25, January.
    9. Wei, Xiaoyong & Lo, Chris.K.Y. & Jung, Sojin & Choi, Tsan-Ming, 2021. "From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices," Journal of Business Research, Elsevier, vol. 129(C), pages 282-294.
    10. Giovanna Magnani & Beatrice Re, 0. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 0, pages 1-23.
    11. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    12. Frederik Plewnia & Edeltraud Guenther, 2017. "Advancing a sustainable sharing economy with interdisciplinary research [Der Beitrag interdisziplinärer Forschung zu einer nachhaltigen Sharing Economy]," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 25(1), pages 117-124, June.
    13. Manuel Sánchez-Pérez & Nuria Rueda-López & María Belén Marín-Carrillo & Eduardo Terán-Yépez, 2021. "Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis," Review of Managerial Science, Springer, vol. 15(7), pages 1849-1883, October.
    14. Venkateswaran, Viswanathan & S Kumar, Deepak & Gupta, Deepak, 2021. "‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy," Journal of Business Research, Elsevier, vol. 136(C), pages 110-126.
    15. Meisam Ranjbari & Gustavo Morales-Alonso & Ruth Carrasco-Gallego, 2018. "Conceptualizing the Sharing Economy through Presenting a Comprehensive Framework," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    16. Yoon-Young Chun & Mitsutaka Matsumoto & Kiyotaka Tahara & Kenichiro Chinen & Hideki Endo, 2019. "Exploring Factors Affecting Car Sharing Use Intention in the Southeast-Asia Region: A Case Study in Java, Indonesia," Sustainability, MDPI, vol. 11(18), pages 1-26, September.
    17. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    18. Yuya Mitake & Atsuto Nagayama & Yusuke Tsutsui & Yoshiki Shimomura, 2022. "Exploring Motivations and Barriers to Participate in Skill-Sharing Service: Insights from Case Study in Western Part of Tokyo," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    19. Anne Bäro & Felix Toepler & Timo Meynhardt & Vivek K. Velamuri, 2022. "Participating in the sharing economy: The role of individual characteristics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3715-3735, December.
    20. Huimin Gu & Tingting (Christina) Zhang & Can Lu & Xiaoxiao Song, 2021. "Assessing Trust and Risk Perceptions in the Sharing Economy: An Empirical Study," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 1002-1032, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:125:y:2017:i:c:p:38-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.