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Peer-To-Peer (P2P) Carsharing: Exploring Public Perception and Market Characteristics in the San Francisco Bay Area

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  • Ballús-Armet, Ingrid
  • Shaheen, Susan PhD
  • Clonts, Kelly
  • Weinzimmer, David

Abstract

Peer-to-peer (P2P) carsharing is an innovative approach to vehicle sharing in which vehicle owners temporarily rent their personal automobiles to others in their surrounding area. P2P carsharing belongs to the larger sharing economy, an economic model premised on the notion of collaborative consumption as opposed to ownership. This study examines current public perception of P2P carsharing and potential market characteristics through an intercept survey conducted in the San Francisco Bay Area. Three hundred respondents from 14 locations in San Francisco (N=150) and Oakland (N=150) were polled on their existing attitudes towards and perceptions of classic carsharing, peer-to-peer carsharing, and the sharing economy. The survey results indicate that there remains a low awareness of P2P carsharing, with under 50% of San Francisco respondents and 25% of Oakland respondents having heard of the term. Approximately 25% of surveyed vehicle owners would be willing to share their personal vehicles through P2P carsharing, citing liability and trust concerns as primary deterrents. Those who drive almost every day were less open to renting through P2P, while those who used public transit at least once per week expressed a greater interest in it. Overall, the results of this study indicate considerable interest in P2P carsharing—60% of San Francisco respondents and 75% of Oakland respondents without vehicle access would consider renting a P2P vehicle. The top three reasons for using P2P carsharing include: convenience and availability, monetary savings, and expanded mobility options. Further outreach and education are needed to raise awareness of this mobility innovation.

Suggested Citation

  • Ballús-Armet, Ingrid & Shaheen, Susan PhD & Clonts, Kelly & Weinzimmer, David, 2014. "Peer-To-Peer (P2P) Carsharing: Exploring Public Perception and Market Characteristics in the San Francisco Bay Area," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt55q8w59z, Institute of Transportation Studies, UC Berkeley.
    • Handle: RePEc:cdl:itsrrp:qt55q8w59z
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    1. Shaheen, Susan A & Mallery, Mark A & Kingsley, Karla J, 2012. "Personal vehicle sharing services in North America," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt5tg7x5z0, Institute of Transportation Studies, UC Berkeley.
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    1. Shaheen, Susan PhD & Martin, Elliot Phd & Bansal, Apaar, 2018. "Peer-To-Peer (P2P) Carsharing: Understanding Early Markets, Social Dynamics, and Behavioral Impacts," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt7s8207tb, Institute of Transportation Studies, UC Berkeley.
    2. Huimin Gu & Tingting (Christina) Zhang & Can Lu & Xiaoxiao Song, 2021. "Assessing Trust and Risk Perceptions in the Sharing Economy: An Empirical Study," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 1002-1032, June.
    3. Wang, Xuan & Ng, Chi To & Dong, Ciwei, 2020. "Implications of peer-to-peer product sharing when the selling firm joins the sharing market," International Journal of Production Economics, Elsevier, vol. 219(C), pages 138-151.
    4. Cláudia A. Soares Machado & Nicolas Patrick Marie De Salles Hue & Fernando Tobal Berssaneti & José Alberto Quintanilha, 2018. "An Overview of Shared Mobility," Sustainability, MDPI, vol. 10(12), pages 1-21, November.
    5. Rodrigo Gandia & Fabio Antonialli & Julia Oliveira & Lucas Patrício & Joel Sugano & Isabelle Nicolaï & Izabela Cardoso Oliveira, 2021. "Casual Carpooling as a Strategy to Implement Mobility-as-a-Service schemes in a Developing Country," Post-Print hal-03687581, HAL.
    6. Schulz, Thomas & Zimmermann, Sina & Böhm, Markus & Gewald, Heiko & Krcmar, Helmut, 2021. "Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    7. Bin Dai & Yu Nu, 2020. "Pricing and capacity allocation strategies: Implications for manufacturers with product sharing," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(3), pages 201-222, April.
    8. Saif Benjaafar & Guangwen Kong & Xiang Li & Costas Courcoubetis, 2019. "Peer-to-Peer Product Sharing: Implications for Ownership, Usage, and Social Welfare in the Sharing Economy," Management Science, INFORMS, vol. 65(2), pages 477-493, February.
    9. Tom Storme & Corneel Casier & Hossein Azadi & Frank Witlox, 2021. "Impact Assessments of New Mobility Services: A Critical Review," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    10. Le Vine, Scott & Polak, John, 2019. "The impact of free-floating carsharing on car ownership: Early-stage findings from London," Transport Policy, Elsevier, vol. 75(C), pages 119-127.
    11. Soltani, Ali & Allan, Andrew & Khalaj, Fahimeh & Pojani, Dorina & Mehdizadeh, Milad, 2021. "Ridesharing in Adelaide: Segmentation of users," Journal of Transport Geography, Elsevier, vol. 92(C).
    12. Giovanna Magnani & Tommaso Bertolotti & Antonella Zucchella, 2018. "Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 39-62.
    13. Circella, Giovanni & Lee, Yongsung & Alemi, Farzad, 2019. "Exploring the Relationships Among Travel Multimodality, Driving Behavior, Use of Ridehailing and Energy Consumption," Institute of Transportation Studies, Working Paper Series qt31v7z2vf, Institute of Transportation Studies, UC Davis.
    14. Hossain, Mokter & Mozahem, Najib Ali, 2022. "Drivers’ perceptions of the sharing economy for transport services," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    15. Wilhelms, Mark-Philipp & Henkel, Sven & Falk, Tomas, 2017. "To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 38-47.
    16. Scott B. Kelley & Bradley W. Lane & John M. DeCicco, 2019. "Pumping the Brakes on Robot Cars: Current Urban Traveler Willingness to Consider Driverless Vehicles," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    17. Prieto, Marc & Baltas, George & Stan, Valentina, 2017. "Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 101(C), pages 218-227.

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