IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i9p4996-d798908.html
   My bibliography  Save this article

Exploring Motivations and Barriers to Participate in Skill-Sharing Service: Insights from Case Study in Western Part of Tokyo

Author

Listed:
  • Yuya Mitake

    (Department of Mechanical Systems Engineering, Faculty of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan)

  • Atsuto Nagayama

    (Department of Mechanical Systems Engineering, Faculty of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan)

  • Yusuke Tsutsui

    (Department of Mechanical Systems Engineering, Faculty of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan)

  • Yoshiki Shimomura

    (Department of Mechanical Systems Engineering, Faculty of Systems Design, Tokyo Metropolitan University, Tokyo 191-0065, Japan)

Abstract

Skill-sharing services have the potential to foster regional development and mutual aid within a community through residents’ social participation. Despite the growing social demand for skill-sharing services, few cases have utilized individuals’ knowledge, skills, and other intellectual assets. To widely diffuse such services, it is necessary to clarify user factors (motivations and barriers to use services) and reflect on the service design process. However, there is limited knowledge regarding user analysis and skill-sharing services. Thus, this study explores user factors that affect the intention to use skill-sharing services and derives guidelines for skill-sharing service design and development. A hypothetical user factor model was constructed through a literature review of user research in sharing services and empirical analysis of actual skill-sharing services. The hypothetical model was applied to a survey on the use of skill-sharing services by residents in Hino city, the western part of Tokyo ( n = 358). The results revealed that social motivation and self-actualizational motivation significantly affected the service use intention of skill providers. Economic motivations and enjoyment of service activities derive the service use intention of skill receivers. Moreover, familiarity was identified as a significant factor for both skill providers and receivers. These findings generated practical propositions for service designers to foster the further diffusion of skill-sharing services.

Suggested Citation

  • Yuya Mitake & Atsuto Nagayama & Yusuke Tsutsui & Yoshiki Shimomura, 2022. "Exploring Motivations and Barriers to Participate in Skill-Sharing Service: Insights from Case Study in Western Part of Tokyo," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:4996-:d:798908
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/9/4996/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/14/9/4996/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gavin Hamilton WHITELAW, 2015. "Japan’s Shrinking Regions in the 21st Century: Contemporary Responses to Depopulation and Socioeconomic Decline," Social Science Japan Journal, University of Tokyo and Oxford University Press, vol. 18(2), pages 279-282.
    2. Patrizia Gazzola & Elena‐Mădălina Vătămănescu & Andreia Gabriela Andrei & Chiara Marrapodi, 2019. "Users' motivations to participate in the sharing economy: Moving from profits toward sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 741-751, July.
    3. Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
    4. Silvia Battino & Salvatore Lampreu, 2019. "The Role of the Sharing Economy for a Sustainable and Innovative Development of Rural Areas: A Case Study in Sardinia (Italy)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.
    5. Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, June.
    6. David M. Cutler & James M. Poterba & Louise M. Sheiner & Lawrence H. Summers, 1990. "An Aging Society: Opportunity or Challenge?," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 21(1), pages 1-74.
    7. Meisam Ranjbari & Gustavo Morales-Alonso & Ruth Carrasco-Gallego, 2018. "Conceptualizing the Sharing Economy through Presenting a Comprehensive Framework," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    8. Sutherland, Will & Jarrahi, Mohammad Hossein, 2018. "The sharing economy and digital platforms: A review and research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 328-341.
    9. E. Glen Weyl, 2010. "A Price Theory of Multi-sided Platforms," American Economic Review, American Economic Association, vol. 100(4), pages 1642-1672, September.
    10. Barnes, Stuart J. & Mattsson, Jan, 2016. "Understanding current and future issues in collaborative consumption: A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 104(C), pages 200-211.
    11. Martin, Chris J. & Upham, Paul & Budd, Leslie, 2015. "Commercial orientation in grassroots social innovation: Insights from the sharing economy," Ecological Economics, Elsevier, vol. 118(C), pages 240-251.
    12. Hong, Ji Hyun & Kim, Byung Cho & Park, Kyung Sam, 2019. "Optimal risk management for the sharing economy with stranger danger and service quality," European Journal of Operational Research, Elsevier, vol. 279(3), pages 1024-1035.
    13. repec:fth:harver:1490 is not listed on IDEAS
    14. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    15. Martin, Chris J., 2016. "The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?," Ecological Economics, Elsevier, vol. 121(C), pages 149-159.
    16. Jessica Alzamora-Ruiz & Carlos Guerrero-Medina & Myriam Martínez-Fiestas & Jaime Serida-Nishimura, 2020. "Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy," Sustainability, MDPI, vol. 12(5), pages 1-25, March.
    17. Akin, Deniz & Jakobsen, Kine Charlotte & Floch, Jacqueline & Hoff, Emily, 2021. "Sharing with neighbours: Insights from local practices of the sharing economy," Technology in Society, Elsevier, vol. 64(C).
    18. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    19. Benoit, Sabine & Baker, Thomas L. & Bolton, Ruth N. & Gruber, Thorsten & Kandampully, Jay, 2017. "A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors," Journal of Business Research, Elsevier, vol. 79(C), pages 219-227.
    20. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    21. Daiane Scaraboto, 2015. "Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 152-176.
    22. Kung, Ling-Chieh & Zhong, Guan-Yu, 2017. "The optimal pricing strategy for two-sided platform delivery in the sharing economy," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 101(C), pages 1-12.
    23. Koen Frenken, 2017. "Political Economies and Environmental Futures for the Sharing Economy," Innovation Studies Utrecht (ISU) working paper series 17-01, Utrecht University, Department of Innovation Studies, revised Feb 2017.
    24. Rodríguez-Soler, Rocío & Uribe-Toril, Juan & De Pablo Valenciano, Jaime, 2020. "Worldwide trends in the scientific production on rural depopulation, a bibliometric analysis using bibliometrix R-tool," Land Use Policy, Elsevier, vol. 97(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    2. Sutherland, Will & Jarrahi, Mohammad Hossein, 2018. "The sharing economy and digital platforms: A review and research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 328-341.
    3. Tünde Zita Kovács & Forest David & Adrián Nagy & István Szűcs & András Nábrádi, 2021. "An Analysis of the Demand-Side, Platform-Based Collaborative Economy: Creation of a Clear Classification Taxonomy," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    4. Chan Liu & Raymond K. H. Chan & Maofu Wang & Zhe Yang, 2020. "Mapping the Sharing Economy in China," Sustainability, MDPI, vol. 12(16), pages 1-19, August.
    5. Murillo, David & Buckland, Heloise & Val, Esther, 2017. "When the sharing economy becomes neoliberalism on steroids: Unravelling the controversies," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 66-76.
    6. Steven Kane Curtis & Matthias Lehner, 2019. "Defining the Sharing Economy for Sustainability," Sustainability, MDPI, vol. 11(3), pages 1-25, January.
    7. Meisam Ranjbari & Gustavo Morales-Alonso & Ruth Carrasco-Gallego, 2018. "Conceptualizing the Sharing Economy through Presenting a Comprehensive Framework," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    8. Francesco Pasimeni, 2020. "The Origin of the Sharing Economy Meets the Legacy of Fractional Ownership," SPRU Working Paper Series 2020-19, SPRU - Science Policy Research Unit, University of Sussex Business School.
    9. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    10. Hung-Tai Tsou & Ja-Shen Chen & Cindy Yunhsin Chou & Tzu-Wen Chen, 2019. "Sharing Economy Service Experience and Its Effects on Behavioral Intention," Sustainability, MDPI, vol. 11(18), pages 1-25, September.
    11. Olga Lingaitienė & Virginija Grybaitė & Aurelija Burinskienė, 2022. "Core Elements Affecting Sharing Evidence from the European Union," Sustainability, MDPI, vol. 14(7), pages 1-21, March.
    12. Daria Elżbieta Jaremen & Elżbieta Nawrocka & Michał Żemła, 2019. "Sharing the Economy in Tourism and Sustainable City Development in the Light of Agenda 2030," Economies, MDPI, vol. 7(4), pages 1-15, November.
    13. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    14. Cristiano Codagnone & Federico Biagi & Fabienne Abadie, 2016. "The Passions and the Interests: Unpacking the ‘Sharing Economy’," JRC Research Reports JRC101279, Joint Research Centre.
    15. Venkateswaran, Viswanathan & S Kumar, Deepak & Gupta, Deepak, 2021. "‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy," Journal of Business Research, Elsevier, vol. 136(C), pages 110-126.
    16. Izabela Jonek-Kowalska & Radosław Wolniak, 2022. "Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
    17. Stéphanie Nguyen & Sylvie Llosa, 2018. "On The Difficulty To Define The Sharing Economy And Collaborative Consumption – Literature Review And Proposing A Different Approach With The Introduction Of 'Collaborative Services'
      [De La Difficu
      ," Working Papers halshs-01820276, HAL.
    18. Quan Xiao & Shanshan Wan & Fucai Lu & Shun Li, 2019. "Risk Assessment for Engagement in Sharing Economy of Manufacturing Enterprises: A Matter–Element Extension Based Approach," Sustainability, MDPI, vol. 11(17), pages 1-29, September.
    19. Schneckenberg, Dirk & Roth, Steffen & Velamuri, Vivek K., 2023. "Deparadoxification and value focus in sharing ventures: Concealing paradoxes in strategic decision-making," Journal of Business Research, Elsevier, vol. 162(C).
    20. Carson Duan, 2023. "A State-of-the-Art Review of Sharing Economy Business Models and a Forecast of Future Research Directions for Sustainable Development: A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 15(5), pages 1-37, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:4996-:d:798908. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.