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Users' motivations to participate in the sharing economy: Moving from profits toward sustainable development

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  • Patrizia Gazzola
  • Elena‐Mădălina Vătămănescu
  • Andreia Gabriela Andrei
  • Chiara Marrapodi

Abstract

The current study explores users' various motivations to participate in the sharing economy, taking into consideration both extrinsic and intrinsic drivers and monetary and nonmonetary benefits. The conceptual and structural model mainstreams a motivational continuum starting from profit making and moving to sustainable development; it also includes factors such as social, environmental, economic, and instrumental benefits. In order to test the relative importance of these motivations and thus their specific influences on user participation and level of profit making, a questionnaire‐based survey was conducted with 1,004 Italian participants in the sharing market. The findings confirmed that sustainable development, socializing, knowledge, and economic incentives are significant influences on the degree of user participation and on the derived profits, whereas motivations related to product availability and practicality proved not to be meaningful in the studied context.

Suggested Citation

  • Patrizia Gazzola & Elena‐Mădălina Vătămănescu & Andreia Gabriela Andrei & Chiara Marrapodi, 2019. "Users' motivations to participate in the sharing economy: Moving from profits toward sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 741-751, July.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:4:p:741-751
    DOI: 10.1002/csr.1715
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    2. Cătălina Silvia Crișan-Mitra & Liana Stanca & Dan-Cristian Dabija, 2020. "Corporate Social Performance: An Assessment Model on an Emerging Market," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    3. Yuya Mitake & Atsuto Nagayama & Yusuke Tsutsui & Yoshiki Shimomura, 2022. "Exploring Motivations and Barriers to Participate in Skill-Sharing Service: Insights from Case Study in Western Part of Tokyo," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    4. Anca-Maria Clipa & Cătălin-Ioan Clipa & Magdalena Danileț & Andreia Gabriela Andrei, 2019. "Enhancing Sustainable Employment Relationships: An Empirical Investigation of the Influence of Trust in Employer and Subjective Value in Employment Contract Negotiations," Sustainability, MDPI, vol. 11(18), pages 1-16, September.
    5. Gianluca Elia & Alessandro Margherita & Claudio Petti, 2020. "Building responses to sustainable development challenges: A multistakeholder collaboration framework and application to climate change," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2465-2478, September.
    6. Xiang, Diandian & Jiao, Guanzhe & Sun, Bin & Peng, Chenming & Ran, Yaxuan, 2022. "Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context," Journal of Business Research, Elsevier, vol. 145(C), pages 426-441.
    7. Xinxin Wang & Zeshui Xu & Anran Xiao & Marinko Skare, 2023. "Measuring short- and long-run impacts of COVID19 on the sharing economy and business models," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1341-1366, September.
    8. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    9. Sefora-Marcela Nemțeanu & Dan-Cristian Dabija & Patrizia Gazzola & Elena-Mădălina Vătămănescu, 2022. "Social Reporting Impact on Non-Profit Stakeholder Satisfaction and Trust during the COVID-19 Pandemic in an Emerging Market," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    10. Dan-Cristian Dabija & Brândușa Mariana Bejan & Claudiu Pușcaș, 2020. "A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania," JRFM, MDPI, vol. 13(7), pages 1-20, July.
    11. Iulia Diana Popa & Dan-Cristian Dabija, 2019. "Developing the Romanian Organic Market: A Producer’s Perspective," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    12. Elena‐Mădălina Vătămănescu & Constantin Bratianu, 2021. "Challenges for sustainable development in the digital era," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(3), pages 275-278, May.
    13. Akin, Deniz & Jakobsen, Kine Charlotte & Floch, Jacqueline & Hoff, Emily, 2021. "Sharing with neighbours: Insights from local practices of the sharing economy," Technology in Society, Elsevier, vol. 64(C).

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