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Social Reporting Impact on Non-Profit Stakeholder Satisfaction and Trust during the COVID-19 Pandemic in an Emerging Market

Author

Listed:
  • Sefora-Marcela Nemțeanu

    (Department of Marketing, Babes-Bolyai University Cluj-Napoca, 400591 Cluj-Napoca, Romania)

  • Dan-Cristian Dabija

    (Department of Marketing, Babes-Bolyai University Cluj-Napoca, 400591 Cluj-Napoca, Romania)

  • Patrizia Gazzola

    (Department of Economics, University of Insubria, 21100 Varese, Italy)

  • Elena-Mădălina Vătămănescu

    (Faculty of Management, National University of Political Studies and Public Administration (SNSPA), 012014 Bucharest, Romania)

Abstract

Attracting resources to achieve established goals makes social reporting necessary in relation to an organization’s stakeholders, and reports on the social impact of resource use and activities have an essential role in increasing stakeholder satisfaction and trust. The COVID-19 pandemic emphasized the importance of sustainable development goals and transparent social reporting for different categories of stakeholders. This paper aims to identify the social reporting dimensions that influence the satisfaction and trust of the primary stakeholders of non-profit organizations in an emerging market (Romania), i.e., managers, employees, members, volunteers, donors, and collaborators. The results reveal the positive influence COVID-19 reporting had on stakeholder satisfaction. The lack of formal reporting has a weak yet statistically significant negative influence on stakeholder satisfaction, thus positively influencing the perceived need for external and internal auditing. Stakeholder trust in an organization is strongly and positively influenced by satisfaction with the organizational activity and internal auditing and is negatively influenced by a lack of formal reporting.

Suggested Citation

  • Sefora-Marcela Nemțeanu & Dan-Cristian Dabija & Patrizia Gazzola & Elena-Mădălina Vătămănescu, 2022. "Social Reporting Impact on Non-Profit Stakeholder Satisfaction and Trust during the COVID-19 Pandemic in an Emerging Market," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:20:p:13153-:d:941479
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