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Investigating Learners’ Teaching Format Preferences during the COVID-19 Pandemic: An Empirical Investigation on an Emerging Market

Author

Listed:
  • Monica Ioana Burcă-Voicu

    (Department of European Studies, Babeș-Bolyai University Cluj-Napoca, 400090 Cluj-Napoca, Romania)

  • Romana Emilia Cramarenco

    (Department of European Studies, Babeș-Bolyai University Cluj-Napoca, 400090 Cluj-Napoca, Romania)

  • Dan-Cristian Dabija

    (Department of Marketing, Babeș-Bolyai University Cluj-Napoca, 400591 Cluj-Napoca, Romania)

Abstract

This paper aims to measure learners’ preferences for a specific teaching format (online, hybrid, or face-to-face) based on their experience, usage, and interaction with e-learning platforms (Moodle/MS Teams), on their participation in e-learning courses delivered via online streaming platforms (Zoom), on teaching staff skills and teaching–learning abilities, as well as on the advantages and disadvantages of those forms of learning during the COVID-19 pandemic. In implementing the research question, a conceptual model was developed, which was further analyzed by means of structural equations modelling via SmartPLS 3.3.9 (SmartPLS GmbH, Boenningstedt, Germany). The data were collected via quantitative research implemented through an online questionnaire addressed to learners (students) from an emerging market during the COVID-19 pandemic. The research contributes to extending social learning theory and the social cognitive learning theory by pinpointing the learners’ preference for the online educational format and by showing how a blended learning environment in universities can be developed by fructifying the gains in terms of digital skills acquisition during the COVID-19 pandemic. The paper highlights the contribution of the online educational environment in extending the use of interactive digital tools and resources, engaging the learners, and creating the opportunity for them to become accountable for their learning experiences.

Suggested Citation

  • Monica Ioana Burcă-Voicu & Romana Emilia Cramarenco & Dan-Cristian Dabija, 2022. "Investigating Learners’ Teaching Format Preferences during the COVID-19 Pandemic: An Empirical Investigation on an Emerging Market," IJERPH, MDPI, vol. 19(18), pages 1-21, September.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:18:p:11563-:d:914992
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    2. Shu-Ning Zhang & Guang-Xiu Jiang & Wen-Qi Ruan & Yong-Quan Li, 2023. "Technology External Cause or Individual Internal Cause? Multiple Ways to Improve the Online Learning Effectiveness of Tourism and Hospitality Management Students," SAGE Open, , vol. 13(3), pages 21582440231, August.

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