A Study on the Factors Influencing the Sustainable Development of Education in the Context of COVID-19: Tencent Conference Online Platform

The difficulties of offline education caused by the COVID-19 epidemic are attracting increasing public attention. Although international research on online education platforms is gradually deepening, the research on the influencing factors of Chinese users’ participation in these platforms shows different results due to regional differences. Therefore, this study adopts the technology acceptance model (TAM) as the basis to build the index system of influencing factors for the Tencent conference online education platform. The questionnaire design covered five dimensions, including external environment, platform satisfaction, and continuous use intention. An online questionnaire survey was conducted on participants in some regions of China, 320 questionnaires were distributed, and 297 valid questionnaires were collected. The data were analyzed by SPSS 26.0, and the results of Cronbach’s coefficient of 0.939 and a KMO value of 0.941 were obtained. The weight value, entropy value, and importance ranking of the factors were determined by combining hierarchical analysis and the entropy weighting method. First, the perceived ease of use is the most critical factor influencing the users’ use of online delivery platforms. Second, freedom from geographical time difference, the ease of operation, system perfection, and proficiency in use greatly influenced the participants’ use of the online lecture platform. Third, the study group suggested that the platform should be optimized in terms of convenience, stability, and freedom from geographical time difference, and provide reasonable references and lessons for future educational efforts.