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Content
2025, Volume 17, Issue 1
- 1-10 Understanding the Impact of Customer Perceived Value on Hotel Customers’ Satisfaction: A Systematic Literature Review
by Amanina Mat Ghani & Wan Nor Bayah Wan Kamarudin & Sulaiha Mohd Isa & Siti Aisah Abas & Ameleya Muhammad Ghazali
- 1-11 Exploring the Mediating Role of Theory of Planned Behavior (TPB) Components in Facilitating Health Behavior Change: A Comprehensive Conceptual Framework
by Nurul Amyra Mat Isa & Nor Tasik Misbah & Fatin Athirah Mohd Fazi
- 11-23 Satisfaction of Persons with Physical Disabilities at Family-Style Restaurants in Kuala Terengganu
by Nur Anis Fatihah Abu Bakar Hamzah & Nur Amira Syazani Anuar & Fatimah Abd Ghani & Noorazlin Ramli
- 12-21 The Gig Economy Revolution: Evaluating Income Streams and Economic Contributions in Malaysia
by Nurul Hidayah Ahamad Nawawi & Rosiati Ramli & Norlin Khalid & Siti Fatimah Abdul Rashid
- 22-30 Unlocking the Power of Social Media: A Strategic Path to Financial Growth of Homestay in Malaysia
by Nurul Liyana Ramlan & Wan Musyirah Wan Ismail
- 24-35 The Elements of Customer Relationship Management and Their Impact on Customer Satisfaction: A Study of Five-Star Hotels in Malaysia
by Nur Sufi Nadhira Mohd Baharieman & Luqman Hakim Shamsul Azwan & Haslina Che Ngah & Wan Nazriah Wan Nawawi & Farah Adibah Che Ishak
- 31-40 Government Website and Service Monitoring System Role in Enhancing Transparency and Accountability in Malaysian Government Agencies
by Khairiah Ahmad & Siti Fatimah Noor Minhad & Zaharah Abdullah & Nor Aishah Mohd Ali & Eley Suzana Kasim & Nurul Hidayah Ahamad Nawawi
- 36-44 Determinants of Food Selections among International Travelers Towards Malaysian Cuisine
by Hawaliana Selamat & Nor Farawahidah Mohd Khamis & Siti Nurhanifah Sulong & Siti Noraisah Dollah Abdullah & Siti Nor Fadillah Mohd Shariff
- 41-49 A Meta-Analysis of the Impact of Ethical Leadership and Islamic Work Ethics on Ethical Work Behavior
by Norlida Zakirai Zakaria & Masliza Mohd Razali & Nur Faithzah Jamian & Erratul Shela Eshak & Idris Osman
- 45-57 Cracking the Code: A Systematic Literature Review of Factors Influencing Micro Business Technological Innovation Adoption
by Izhar Hafifi Zainal Abidin & Mohd Onn Rashdi Abd Patah & Mohd Aliff Abdul Majid & Samsul Bahri Usman
- 50-61 Understanding Tourist Experiences in Kuala Lumpur: An Evaluation Using the HOLSAT Model
by Shareenie Shera Binti Abdul Hamid & Mohd Adib Izzat & Akmal Adanan & Mohamad Daim Darson & Intan Kusiah Zulkifl & Nurul Syamimi Sapuan & Sofia Syahirah Shukur
- 58-67 From Table to Trash: Behavioral Insights into Food Waste in Klang Valley Restaurants
by Suraya Azmi & Siti Nur Aisyah Abdullah & Noorazlin Ramli & Yusnaidi
- 62-72 The Influence of Service Quality on Customer Satisfaction: An Empirical Study in the Fast-Food Industry
by Nur Jihan Md Johan & Nur Hazirah Hamdan & Suliza Abd Rashid & Nur Diyana Mustapha
- 68-76 Determinants of Secondary School Teachers’ Purchase Intention Towards Ready-To-Eat Products in Dungun, Terengganu, Malaysia
by Mohd Izwan Mohd Zaki & Nur Amira Syasya Mohammad Samauludin & Siti Fatima Muhamad & Zatul Iffah Mohd Fuza & Abdullah Muhamed Yusoff
- 73-79 Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review
by Roszi Naszariah Nasni Naseri & Maryam Mohd Esa & Roslinawati Ibrahim & Zurairah Jais
- 77-86 Assessing the Impact of Social Media Marketing Factors on Restaurant Customers’ Purchase Intentions in Negeri Sembilan, Malaysia
by Khairun Nuha Roslin & Nur Farah Adibah Binti Iman & Nik Mohamad Zulfadli Nik Mohd Fahmi & Wan Nor Bayah Wan Kamarudin & Muhammad Muzhaffar Mohd Aris
- 80-89 Breaking Barriers: Customer Acceptance and Challenges of Waqf-Takaful Death Compensation Products in Malaysia
by Sukriah Ismail & Marina Abu Bakar & Hanizan Shaker Hussain & Mohamad Saufee Anuar & Md Nasri Ali
- 87-100 Profiling the Millennial Visitors of the Smart Museum and Satisfaction of Visit: A Case Study of the Borneo Culture Museum, Sarawak Malaysia
by Noralisa Ismail & Ahmad Puad Mat Som & Mohd Hafiz Hanafiah
- 90-102 Breaking Barriers: Unleashing Workplace Culture to Empower Women and Combat Discrimination
by Siti Aishah Hussin & Hamidah Md Yusop & Nurhanan Syafiah Abdul Razak & Chandramalar Munusami
- 101-108 Assessing Hotel Guests’ Satisfaction: The Influence of Hotel Image, Trust and Green Practices in Malaysia
by Nurul Athirah Ikri & Nurzulida Abdul Hafiz & Norazlina Rahmat & Norzaidah Ngali & Assanova Marina
- 103-116 The Impact of Liquidity and Leverage on Firm Value of Public Listed Firms in Jordan
by Mohammad Abed Al Qader Alshakhanbeh & Anwar Allah Pitchay & Md Aslam Mia & Rami Mohammad Bassam Abdel Ra’uof Nairoukh & Mohamad Isa Abd Jalil
- 109-121 Examining Factors Influencing Adults' Repurchase Intentions in Green Restaurants: A Study in Klang Valley
by Nur Syaza Aliah Salehuddin & Nurnasrin Awatief Ibrahim & Norhaya Hanum Mohamad & Nur Amanina Idris & Antonius Rizki Krisnadi
- 117-125 Financial Planning for Retirement among Gig Workers in Peninsular Malaysia: A Proposed Conceptual Framework
by Nurul Jannah Fatehah Kamarul Zaman & Shafinar Ismail & Khairunnisa Abd Samad
- 122-134 Digital Menus and Customer Revisit Intentions: Insights from Klang Valley Restaurants Using an Extended TAM Framework
by Nur Izzati Ghazali & Rahayu Othman & Norzaidah Ngali & Norazlina Rahmat & Maisara Zainal Abidin
- 126-136 Emerging Technologies Revolutionizing the Accounting Profession–Practical Applications
by Adriana Shamsudin & Mohd Noor Azli Ali Khan & Ahmad Jusoh
- 135-144 Utilizing Local Food Heritage as a Destination Marketing Strategy for Tourism to Promote Multiethnic Malaysia
by Siti Nor Fadillah Ahmad Shariff & Mohd Hairi Jalis & Massyittah Omar & Zuratulraha Jaafar & Hawaliana Selamat
- 137-147 Analyzing Non-Muslim Characteristics Buying Halal Products in Petaling Jaya, Selangor
by Hasan Saleh & Thurga Rajandran
- 145-154 The Importance of Employability Skills for Hospitality Graduates toward Employment Status
by Muhammad Amil Hakim A. Ghani & Wan Hanis Syazwani Wan Talib & Wan Nazriah Wan Nawawi & Haslina Che Ngah & Yudhiet Fajar Dewantara
- 148-157 The Effect of Enterprise Risk Management Implementation on Non-Financial Performance in Jordan Manufacturing Firms: A Review
by Wafa Mohammad Abdaljabar & Norhayati Zakuan & Muhamad Zameri Mat Saman & Mariam Setapa
- 155-164 Exploring the Impact of Women’s Knowledge and Attitude Towards Food Waste Management Practices in Melaka Tengah, Melaka
by Mushaireen Musa & Khazainah Khalid & Izzat Zulhilmi Zahirruden & Nurul Syamilah Ismail & Jazira Anuar
- 158-170 The Influence of Basic Psychological Needs on Insurance Agencies Performance
by Norfaezah Mohd Shahren & Noraznira Abd Razak & Wei Loon Koe
- 165-177 Factors That Influence Food Waste Behavior Among Hospitalized Patients in Hospital Raja Perempuan Zainab II
by Nur Amanina Idris & Amir Manshoor & Nor Ayuni Nawawa Yusri & Nur Anies Natasya Esran & Imam Ardiansyah
- 171-183 Unlocking the Role of Digital Capabilities in the Resilience of Malaysian Small and Medium Practices (SMPs)
by Azuraidah Taib & Yunita Awang & Jamaliah Said & Noor Erni Fazlina Mohd Akhir
- 178-185 Factors Influencing Patients' Satisfaction with Meals Served at Hospitals in Malaysia
by Siti Nur Batrisyia Marzuki & Nur Safiyyah Zainal & Siti Noraisah Dolah Abdullah & Hawaliana Selamat & Siti Nor Fadillah Ahmad Shariff
- 184-194 A Theoretical Framework on the Relationship between Network Governance and Audit Pricing in Malaysia
by Arina Rus Zahira Rusli & Najihah Marha Yaacob & Mazliza Azuana Abdullah
- 186-191 Halal Practices vs Food Heritage: A Case Study of Keropok Lekor Operators in Terengganu, Malaysia
by Wan Nazriah Wan Nawawi & Zatul Iffah Mohd Fuza & Yudhiet Fajar Dewantara & Ika Suryono x Ika Suryono Djunaid & Mohd Syahadat Robbi Abdul Ghani
- 192-200 Perceived Value Dimensions and Guest Satisfaction: An Analysis of Functional, Social and Emotional Values in Five-Star Hotel Organizations
by Malina Hanum Mohd Kamal & Noristisarah Abd Shattar & Farisya Idayu Azhar & Tuan Sharifah Irene Natasha Tuan Ahmad Jafri & Ema Maliha Mohd Kamal
- 195-203 The Interplay between Risk Management and Internal Control Towards Corporate Tax Aggressiveness
by Siti Nasuha Muhmad & Noor Emilina Mohd Nasir & Siti Nurain Muhmad & Norfadzilah Rashid
- 201-208 Exploring Factors Influencing Students' Satisfaction at Arked Meranti, Universiti Teknologi Malaysia
by Khazainah Khalid & Nor Salwani Sumantry & Nurul Diana Syahira Abu Bakar & Jazira Anuar & Mushaireen Musa
- 204-213 Investigating Financial Reporting Fraud Intentions in Malaysian Small and Medium Enterprises (SMEs): A Proposed Framework
by Yunita Awang & Azuraidah Taib & Shazalina Mohamed Shuhidan & Norfadzilah Rashid
- 209-217 An Overview of Financial Stress and Health Outcomes: The Moderating Role of Social Support
by Fatin Athirah Mohd Fazi & Siti Nurul Akma Ahmad & Nurul Amyra Mat Isa & Siti Mariam Ali
- 214-222 A Conceptual Analysis of the Relationship Between Environmental Strategy and Financial Performance
by Mazliza Azuana Abdullah & Arina Rus Zahira Rusli
- 218-226 Inclusive Workplace: A Conceptual Study of Workers with Disabilities
by Syahrina Hayati Md Jani & Siti Nurul Akmax Siti Nurul Akma Ahmad & Siti Mariam Ali & Nortasik Misba
- 223-232 Flexible Work Revolution among Accountants in Malaysia: Challenges and Benefits
by Nur Raihana Mohd Sallem & Nor Haliza Che Hussain & Siti Nasuha Muhmad & Che Ku Hisam Che Ku Kassim
- 227-240 The Fantastic Four Ps of Islamic Digital Marketing in Boosting the Asnaf Economy
by Muhammad Nurfiqri Mohd Hajar & Razinda Tasnim Abdul Rahim & Izwan Nurli Mat Bistaman
- 233-240 Strengthening Financial Inclusion in the Insurance Industry Post-COVID-19: Challenges and Solutions
by Najihah Marha Yaacob & Aminah Jazilah Azman & Arina Rus Zahira Rusli & Nur Mimi Najihah Ghazali
- 241-250 Artificial Intelligence Adoption in Smaller Audit Practices
by Mohd Syazwan Karim & Nur Farahah Mohd Pauzi & Adriana Shamsudin & Siti Nurulhuda Mamat & Muhammad Mukhlis Abdul Fatah & Khairiah Ahmad & Nurfarahin Roslan
- 241-251 Performance Measurement System in Malaysian Higher Education Institutions: Driving Success or Inducing Stress?
by Rokiah Muda & Noor Liza Adnan & Wan Noor Hazlina Wan Jusoh & Rohana Yusoff
- 251-261 The Role of Young People and Social Media in Promoting Fascinating Sungai Petani
by Noorlailahusna Mohd Yusof & Intan Syahriza Azizan & Nor Ardyanti Ahmad & Junaida Ismail & Siti Norfazlina Yusoff
- 252-266 Beyond the Scoreboard: Bibliometric Insights into Accounting and Financial Management in Sports Clubs and Associations
by Syafiq Abdul Haris Halmi & Nur Syuhada Adnan & Suraya Ahmad & Noor Emilina Mohd Nasir
- 262-271 Bridging Cultures: Student and Lecturer Perspectives on Visiting Academics
by Nor Aishah Mohd Ali & Eka Fauzihardani & Nelvirita & Bayu Tri Cahya
- 267-284 The Evolution of Technology in Accounting Education: A Bibliometric Analysis of Research Trends and Teaching Innovations
by Emiza Tahar & Yusliena Yusoff & Inayah Abdul Aziz & Rohayati Jusoh
- 272-287 Are Indian Muslim or Mamak Restaurants Stealing the Spotlight from Malay Restaurants in Malaysia's Urban Areas?
by Mohd Salehuddin Mohd Zahari & Zul Hazam Mohd Piah & Mohamad Fadzly Che Omar & Nursyafiqah Ramli & Hanafi Hamzah
- 285-303 A Systematic Review of the Challenges and Opportunities of the Agriculture Economic Sector in Malaysia
by Sharina Shariff & Siti ‘Aisyah Baharudin & Nor Asmat Ismail
- 288-296 A Constructive Content-Based Filtering Recommendation Application: Optimizing Coffee Selection Based on User Preferences
by Nur Asyira Naziron & Norzatul Bazamah Azman Shah & Muhammad Haziq Raji
- 297-313 Investigating the Interplay of Motivational Access, Physical Access and Digital Skills Access to ICT on Internet Usage Diversity
by Siti Fairus Fuzi & Nurul Emyza Zahidi & Bushra Abdul Halim & Siti Nursyahira Zainudin & Siti Ramizah Jama & Nordianah Jusoh & Wan Hartini Wan Hassan
- 304-310 Understanding Autism Spectrum Disorder: A Comparison of Legislation and Support in Malaysia and the UK
by Redwan Yasin & Wan Amir Azlan Wan Haniff & Hassan Basri Jahubar Sathik & Zulhazmi Yusoff
- 311-327 Cloud ERP Implementation and Firm Performance: Innovation Capability as a Mediator and Top Management Support as a Moderator
by Awwad Saad AlShammari
- 325-337 Emerging Technologies on Tax Education in Shaping Tax Compliance among SMEs in Malaysia
by Afidah Sapari & Siti Anis Nadia Abu Bakar
- 328-341 Measuring Financial Management and Bankability of Small Business Mumpreneurs through Triangulation Study
by Nurul Hidayana Mohd Noor & Amirah Mohamad Fuzi & Nurin Farzana Mohamad Fadzil & Afief El Ashfahany
- 342-358 Unveiling the Landscape of Sustainability and Earnings Management: A Bibliometric Analysis of Scholarly Research
by Norazzie Md Zin & Ridzwana Mohd Said & Fakarudin Kamarudin
- 359-370 Positioning of Mosque Tourism Through Digitalization: A Case Study of Masjid Sri Sendayan Negeri Sembilan Malaysia
by Al-Bakri Mohammad & Nazatul Aqilah Sutrisno & Tuan Sarifah Aini Syed Ahmad & Wan Admiza Wan Hassan & Siti Sara Ibrahim
- 371-384 Brand Awareness as a Determinant of Students' Choice of a Higher Institution: Evidence from Students in a Ghanaian University
by Michael Boakye Yiadom & Mathew Opoku Agyeman-Duah & Christina Naa Ayertso Laryea
- 385-395 The Interrelationship among Perception of Event Quality, Perceived Value, Event Image, Satisfaction and Revisit Intentions of Road Runners in Taiwan
by Chao-Chin Liu & Shumin Chang & Yung-Chuan Tsai & Che-Jen Chuang
- 396-407 Marketing Mix Strategies: A Key Factor in Influencing Consumers’ Purchase Intention of Harumanis Mango in Perlis
by Nurul Amalia Mohd Mokhtar & Marlia Musa & Zulaiha Ahmad & Normardhiyah Roslan & Nur Illani Abd Razak
- 408-415 Whistleblowers in ASEAN Countries: A Whither
by Ahmad Daud Marsam Dollah & Mohd Ab Malek Md Shah & Rozaiha Ab Majid & Siti Aisyah Basri
- 416-423 The Impact of Total Quality Management Practices on Operational Efficiency in Malaysian Hospitality MSMEs
by Nurazree Mahmud & Mohammad Hazman Hassan & Nurashikin Muhamad Shukor & Mirza Amani Zahari
2024, Volume 16, Issue 4
2024, Volume 16, Issue 3
- 1-6 Strategies For Sustainable Sports Events: Understanding the Stakeholders Challenge for Collaboration
by Kalam Azad Isa & Norol Hamiza Zamzuri & Herwina Rosnan
- 1-15 Acceptance of Korean Food Culture among Young Generations in Malaysia: Health and Authentic Taste Perspectives
by Nurul Afiqah Abdul Razak & Nor Azureen Rozekhi & Shahril Hussin
- 1-16 Social Media Influence on Factors Affecting Quality of Life among Breast Cancer Survivors: A Conceptual Study
by Nor Intan Shamimi Abdul Aziz & Mass Hareeza Ali & Noor’ain Mohamad Yunus & Siti Noraini Mohd Tobi
- 7-12 A Conceptual Discussion Related to Festival Events in Malaysia
by Muhammad Haziq Bazli Abu Talib & Norol Hamiza Zamzuri & Hazira Mohd Nasir
- 13-26 Bibliometric Analysis of Cultural Event Publications (2001-2023)
by Ahmad Edwin Mohamed & Suryati Abd Shukor & Mohamad Khairi Alwi & Norol Hamiza Zamzuri
- 16-22 Tourism Destination Image: Towards a Better Performance on Malay Restaurant by Reflecting Competitive Advantage in Business Organization
by Mohd Syaifuddin Mohd Alias & Zaharah Mohamed Rani & Hashim Fadzil Ariffin
- 17-27 The Study of Characteristics of Successful Asnafpreneurs in Southern Malaysia
by Muslihah Mohd Munahar & Ismadi Md Badarudin & Norazman Harun
- 23-40 Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia
by Wan Rusni Wan Ismail & Nur Hidayah Che Ahmat & Rafidah Aida Ramli & Sri Handajani & Anderson Ngelambong
- 27-37 Developing a Predictive Model of Crowd Behavior at Music Concerts and Festivals (MCF): A Proposal for a Research Framework
by Cempaka Nur Huda Mohamad Halim & Masrur Mohd Khir & Azreen Roslan
- 28-38 Gig Economy: Is It a Trap or Stepping Stone for the Informal Sector?
by Nazurah Abdul Malek
- 38-45 Synergies of Success: Unveiling the Transformative Influence of Sponsorship on Event Excellence
by Muhammad Hafizi Zamri & Aida Nur Mohd Kodri & Abdul Hamid Abdul Halim & Mohamad Imaduddin Zainal Abidin & Liyana Shamimi Mohamed Kamil
- 39-45 Determining the Root Causes of Project Delay: A Case Study
by Saiful Azmir Bin Kasdi Abd Rahim & Mohd Hafiz bin Zulfakar & Rumaizah Binti Ruslan
- 41-50 Bridging the Gap: Addressing Educator and Caregiver Challenges in Transitioning Students with ASD to Higher Education and TVET - A Scoping Review
by Norfezah Md Nor & Nur Afiqah Mahzan & Ahmad Redhuan Abu Bakar & Wan Nurfarihin Wan Zamri & Siti Nur Fadzilah Muhsain
- 46-52 Crisis Management Research (2014-2023) in the MICE Industry: A Review and Research Agenda
by Dhiya Hikmahana Abdul Razak & Masrur Mohd Khir & Nur Atiqah Rochin Demong
- 46-55 Impact of Brand Equity and Purchase Intention on Dietetics and Nutrition Consultation Service
by Roslilee Ab. Halim & Soo-Cheng Chuah & Mohd Zawawi Zukfily & Theng-Huey Goh
- 51-58 The Impact of Environmental Knowledge on Food Waste Reduction and Sustainability Practices among Hospitality Students in Malaysia
by Zaharah Mohamed Rani & Anida Ismail & Noraini Rahim & Siti Rohimi Mohamed Apandi & Ferial Farook
- 53-64 Bibliometrics Analysis of Event Management in the Digital Era: Challenges and Opportunities for Event Planners
by Nur Atiqah Rochin Demong & Siti Noorsuriani Maon & Norol Hamiza Zamzuri & Masrur Mohd Khir & Sarinah Sabar & Abdul Hamid Abdul Halim
- 56-66 Assessing the Effects of Organizational Culture on the Connection Between Innovation in Organizations and Human Resource Management
by Ahmad Nizam Bin Mohd Yusof & Shamsul Azren Mohd Syukur & Nur Aizureen Anwar & Zarina Abdul Munir & Ruzita Manshor & Muna Wadhiha Mohd Fauzi & Kamaruzaman Kamis
- 59-68 Conceptualizing Extended Reality Metaverse-based Pedagogy Model: A Hospitality and Tourism Education Perspective
by Anderson Ngelambong & Silverina A. Kibat & Siao Fui Wong & Dahlan Abdullah
- 65-72 Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia
by Nur Hazwani Abd Latif & Norol Hamiza Zamzuri
- 67-77 A Review of Tiktok Livestreaming Commerce
by Norafifa Mohd Ariffin & Amily Fikry & Nor Diyana Mohammed Shobri & Irma Syarlina Che Ilias
- 69-83 Food for Thought in Malaysian Borneo: Data Mining and Sentiment Analysis of Tripadvisor Reviews for Online Destination Branding
by James Mountstephens & Balvinder Kaur Kler & Siao Fui Wong
- 73-79 Event Bidding Success Factors of Malaysia’s Business Events: Exploring the Potential Gap in Destination Selection Attributes
by Suhaila Jabaruddin & Norol Hamiza Zamzuri & Hazira Mohd Nasir
- 78-87 A Conceptual Model of the Relationship between Quality of Work Life and Employee Engagement among Telecommunication Call Center Employees in Malaysia
by Muhammad Hafiz Suhaimi & Narehan Hassan & Ahmad Suffian Mohd Zahari & Muhamad Nasrullah Zamri & Nor Tasnim Syahera Rasak
- 80-89 Augmented Reality Gaming Experience: Assessing Satisfaction Level Towards Post Event Behavior for MARA 1.0
by Abdul Hamid Abdul Halim & Masrur Mohd Khir & Ryan Kang Jee Hong & Natalie Loi Yoke Kei
- 84-93 Exploring Factors Impacting Student Engagement and Performance Towards Work-Based Learning Among Culinary Students
by Arnieyantie Abdul Hadi & Norfezah Md Nor & Nur Syafiqah Mohd Yunus & Nur Athirah Najihah Mat Radzi & Teku Zariff Zaiemoedin & Amirul Hakim Zulkifli
- 88-97 The Role of Leadership Styles, Work-Life Balance and The Physical Environment in Promoting Psychological Well-Being: A Job Demands-Resources Perspective
by Nor Tasnim Syahera Rasak & Muhamad Nasrullah Zamri & Muhammad Hafiz Suhaimi & Kardina Kamaruddin
- 90-102 Systematic Visual Documentation of the Mah Meri Tribe's Cultural Practices
by Mohd Shariful Hafizal Aminuddin & Fadli Abd Razak & Fadhil Kamarudin
- 94-110 The Perception of Health Belief and Vaccine Valence Towards Domestic Tourist Intention to Travel during COVID-19 Pandemic
by Rozilawati Shaari & Wan Rusni Wan Ismail & Nor Hafizah Mazlan & Wan Ilinajwa Wan Mustaffa & Norliana Hashim
- 98-106 Assessing Environmental Concerns, Knowledge and Health Consciousness in Young Adults’ Organic Food Choices
by Nusrah Samat & Sakti Sethumadavan & Amily Fikry & Siti Fatimah Md Shariff & Noor Fzlinda Fabeil
- 103-106 Symbolic Interpretations of Mah Meri Visual Art: A Conceptual Approach Using Peirce’s Semiotic Theory
by Fadli Abd Razak & Mohd Shariful Hafizal Aminuddin & Mohd Fadhil Kamarudin & Mohd Shahrizal Mat Hussin & Aidah Alias
- 107-113 The Impact of Eco-Friendly Perceptions on Festival Attendees’ Decision-Making
by Nurakmal Ramli & Ayu Rohaidah Ghazali & Norhidayah Mohd Rashid & Azzura Nordin & Norol Hamiza Zamzuri
- 107-114 Artificial Intelligence-Powered Risk Assessment in Supply Chain Safety
by N. Sureshkumar PP Narayanan & Farha Ghapar & Li Lian Chew & Veera Pandiyan Kaliani Sundram & Babudass M.Naidu & Mohd Hafiz Zulfakar & Azimah Daud
- 111-118 The Development of Halal Well-Being Experience Quality: A Conceptual Framework
by Rasmee Islam & Ann Suwaree Ashton
- 114-121 Regression Analysis of Dimensions Event Volunteer Motivation Towards Intention to Volunteer
by Norhidayah Mohd Rashid & Nurakmal Ramli & Ayu Rohaidah Ghazali & Azzura Nordin & Norol Hamiza Zamzuri & Shazril Saridan
- 115-124 Integrating Resource-Based Theory and Contingency Theory for Enhancing Supply Chain Resilience in Malaysia: A Post-Pandemic Analysis
by N. Sureshkumar PP Narayanan & Farha Ghapar & Li Lian Chew & Veera Pandiyan Kaliani Sundram & Babudass M.Naidu & Azimah Daud
- 119-129 Managing Complexities in Giant Freshwater Prawn Breeding Facilities in Perak, Malaysia: A Case Study
by Rugayah Gy Hashim & Zaidi Mohd Aminuddin & Zulkifli Mohamed & Mohd Hanif Mohd Ramli & Zuraidah Ismail & Janiffa Saidon & Wang Chaoqun
- 122-129 A Study on Volunteer Motivation and Satisfaction in Malaysia's Sports Events
by Ayu Rohaidah Ghazali & Nurakmal Ramli & Norol Hamiza Zamzuri & Norhidayah Mohd Rashid & Abdul Hamid Abdul Halim & Nor Azzura Nordin
- 125-134 Exploring the Drivers, Challenges, and Opportunities of Supply Chain Technology Adoption for Small and Medium Enterprises (SMEs) in Malaysia
by Nor Azian Abdul Rahman & Zulhasni Abdul Rahim
- 130-136 An Integrated Circular Supply Chain Framework to Enhance Malaysian Business Performance
by Shariff Harun & Azhan Rashid Senawi
- 130-139 A Change in Event Tourism: Developing Business Model for Sulayau Fabric as Community-Based Tourism Event Attraction
by Norol Hamiza Zamzuri & Abdul Kadir Othman & Sharmila Mohamed Salleh & Hema Zulaikha Hashim & Rahman Rosman & Rusmawati Ghazali & Jacqueline Koh Siew Len & Sharifah Norafizah Syed Annuar
- 135-143 The Determinants of Monetary Policy in Malaysia: Impact on Economic Activity
by Zetty Zahureen Mohd Yusoff & Nik Rozila Nik Mohd Masdek & Adibah Alawiyah Osman & Ariq Syazwan Azahar & Norhusniyati Husin & Zahirah Hamid Ghul
- 137-146 Social and Finance Security on Gig Workers’ Well-being with Occupational Satisfaction as an Intervening Variable
by Abdul Mutalib Mohamed Azim & Nazruzila Razniza Mohd Nadzri & Nurulbahiah Awang & Tuan Fatma Tuan Sulaiman & Mohd Shahril Nizam Md Radzi
- 140-148 Examining the contributing factors of virtual event quality toward event satisfaction among attendees
by Azzura Nordin & Siti Noorsuriani Maon & Mohd Redhuan Dzulkipli & Annurizal Anuar
- 144-153 Understanding Customer Satisfaction: A Study of Convenience Stores
by Nur Ain Hanisah Jaafri & Aida Azlina Mansor
- 147-151 Medicine Wastage in Private Clinics: Drug Suppliers’ Perspective on the Causes and Measures to Reduce It
by Calvin Cheng & Sheung Man Yuen & Shun Mun Helen Wong
- 149-156 The Cultural Event Typology in Bali
by Peni Zulandari Suroto & Yudo Hartono
- 152-158 Assessment Audit: How Artificial Intelligence Affected Audit Quality of Sustainability Report Based on Auditors Perspective
by Rana Fathinah Ananda & Sari Nuzullina Rahmadhani & Aditya Amanda Pane & Naufal Helmi Wiratama
- 154-163 Examining the Effects of E-Satisfaction, E-Trust and Perceived Value on Repurchase Intention among Young Adults
by Nur Shahrulliza Muhammad & Aida Azlina Mansor & Iman Haiqal Rohisham & Irfan Hadeef Taufik Afendy & Muhamad Zahir Ismadi & Alia Amrina Mohd Azli & Aina Nadhirah Zakaria & Nurul Ain Azmi
- 157-165 Cultural Event Development Model for Quality Improvement of Tourism Event: Case of the 3rd Fishing Boat Festival in Sungsang Village IV, Banyuasin Regency, South Sumatra Province
by Muhammad Iqbal Djohan & Budi Wibowo & Peni Zulandari Suroto
- 159-166 The Role of Artificial Intelligence in the Halal Industry
by Fitriani Tobing & Hasfie Fauzan & Khairani Simatupang & Ryan Aulia
- 164-174 Halal Purchasing Strategies of MSEs in the Malaysian Food Industry: An Exploratory Study on the Potential Use of CAQDAS in the Qualitative Evaluation of Multiple Case Studies
by Nurulfaraiza Ariffin & Veera Pandiyan Kaliani Sundram & Mohd Hafiz Zulfakar
- 166-173 The Role of Management Control System in Mitigating Corruption: The Levers of Control Perspective
by Noor Hasniza Haron & Norhayati Alias & Tuan Zainun Tuan Mat & Mazurina Mohd Ali & Noraini Johan
- 167-174 A Review on Digital Zakat Management Research
by Ahmad Rafiki & Hery Syahrial & Silvi Andika
- 174-181 Understanding AI Technology Adoption in Educational Settings: A Review of Theoretical Frameworks and their Applications
by Roszi Naszariah Nasni Naseri & Muhammad Syukri Abdullah
- 175-180 The Influence of E-Commerce, Motivation, and The Use of Accounting Information Systems in Decision-Making For Entrepreneurship in Accounting Students
by Sucitra Dewi & Fauziah Rahman
- 175-189 Financial Impact on Aviation Industry Before and During Covid-19: Passenger Demand as Moderator
by Farra Nurdeanna Binti Saiful Nizam & Maryam Jameelah Mohd Hashim & Nur Zahidah Bahrudin & Nur Afizah Mohamad Arifin & Mohamad Harizayani Md Yahya
- 181-187 Crucial Factors Influencing the Success of SMEs in the Digital Transformation Era
by Hery Syahrial & Linda Lores & Dahrul Siregar & Salma Nazwa
- 182-188 The Challenges in Adopting Electric Buses: A Case from Melaka, Malaysia
by Husnul Laili A Rahman & Chew Boon Cheong & Adi Saptari & Fadhlur Rahim Azmi & Mastura Roni
- 188-195 The Influence of Pentagon Fraud on Fraudulent Financial Reporting in Companies Registered on the IDX BUMN20 Indonesia Stock Exchange for the 2020-2022 Period
by Indah Cahya Sagala & Devi Ayu Putri Sirait & Rut Nopiyanti Sitorus
- 189-200 Cinematic Influence: The Role of Film in Shaping Malaysians' Travel Intentions and Destination Choices
by Mohamad Daim Darson & Fadhlur Rahim Azmi & Zamzuri Ahmad Nazari & Asy-Syakirin Anuar & Nur Nabilah Norzali & Akmal Adanan & Ahmad Khairuman Md Hasim
- 190-202 Factors Influencing Vehicle Owners’ Intentions to Extend Special Perils Coverage in Motor Insurance
by Ainol Fizy Ruslan & Mohd Faizol Rizal Mohd Rasid
- 196-201 Factors Affecting the Intention to Receive Future COVID-19 Booster Vaccines in East Coast States in Malaysia
by Che Nur Asmani Amira Che Mohd Nawi & Che Nur Asmani Amirah Che Mohd Nawi & Zuhal Hussein
- 201-209 Predicting Consumer Behavior in E-Commerce Using Decision Tree: A Case Study in Malaysia
by Nurul Ain Mustakim & Maslina Abdul Aziz & Shuzlina Abdul Rahman
- 202-210 Exploring Factors Contributing Towards Purchase Intention of Yogyakarta’s Fashion Goods via Digital Marketing
by Farahiyah Inarah Putri & Rosita Mohd Tajuddin
- 203-212 Examining The Impact of Macroeconomics Factors on Carbon Emissions in Selected 7-ASEAN Members: A Panel Data Analysis
by Hajar Amiza binti Hamim & Siti Ayu Jalil
- 210-216 Serving The Future: Factors Influencing Consumer Acceptance of Robotic Waiters in Restaurants
by Akmal Adanan & Ras Natasha Azalea & Mohd Adib Izzat & Mohamad Daim Darson & Ahmad Khairuman Md Hasim & Nadia Hanim Binti Mohd Wasilan
- 211-218 The Mismatch between Individual Values and Organizational Values among Different Generations in the Workplace
by Abdul Kadir Othman & Norreha Othman & Wan Edura Wan Rashid & Shamsul Baharin Saihani & Zaharah Zainal Abidin & Mas Anom Abdul Rashid & Mohd Khirzanbadzli A Rahman & Mohd Ali Bahari Abdul Kadir
- 213-220 Energy Consumption, Emission, Transportation Sector in Malaysia: Review on Malaysia’s Road Transport
by Fatin Farazh Yaacob & Basri Badyalina & Sazlin Suhalmie Mohd Shariff & Mohamad Faizal Ramli & Rabiatul Munirah Alpandi
- 217-227 Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan
by Ayu Kamareenna Abdullah Thani & Nurul Nadhira Amalin Azhari & Atiela Amran & Nurhidayah Rosely & Nik Mohd Faris Nik Min & Muhammad Ammar Haidar Ishak
- 219-228 Trend-Driven Innovation for RTE Food Market: A Comparison Study Between Consumers from Malaysia and Indonesia
by Nur Hidayah Che Ahmat & Wan Rusni Wan Ismail & Rafidah Aida Ramli & Sri Handajani & Anderson Ngelambong
- 221-239 Investigating The Factors Influencing Employees’ Psychological Capital and Mental Well-Being At Multinational Companies (MNCs) in Beijing
by Tian Jun & Noor Adwa Sulaiman & Suhaily Shahimi & Saliza Sulaiman
- 228-238 A Study Examining the Customer Service Experience Using the Partial Least Square (PLS) Approach, with a Particular Focus on Personal Interaction Encounters and Customer Involvement
by Mazlina Mamat & Hatinah Abu Bakar & Mariam Setapa & Nur Haslina Ramli & Che Mohd Syaharuddin Che Cob & Tismazammi Mustafa & Julaina Baistaman & Wan Nur Liyana Wan Mohd Fauzi & Dedi Muhammad Siddiq