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Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences

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  • Muhammad Mohsin Zahid
  • Bakhtiar Ali
  • Muhammad Shakil Ahmad
  • Ramayah Thurasamy
  • Naila Amin

Abstract

The emerging concern for the environment, particularly in consumer products, has grabbed the attention of both practitioners and academics equally. With the aid of new communication tools such as social media, the concern for the environment has been widely shared. The motivation behind consumer behaviour towards environmentally friendly green products is different compared to general non‐green products. The present study explored the factors that determine the purchase intention of green products and publicity on social media. The mediating role of concern for consequences and the moderating role of economic factors was also analysed. A total of 347 consumers were sampled in the present study by means of systematic sampling from cosmetic stores. Structural equation modelling using SmartPLS 3 software was employed to analyse the data of the present study. Notably, the mediating role of concern for consequences and economic factor are supported. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Muhammad Mohsin Zahid & Bakhtiar Ali & Muhammad Shakil Ahmad & Ramayah Thurasamy & Naila Amin, 2018. "Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(3), pages 225-236, May.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:3:p:225-236
    DOI: 10.1002/csr.1450
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    5. Zeng, Juying & Ren, Jun & Ning, Zhenzhen, 2022. "Mediating effect of corporate social responsibility-based entrepreneurship on environmental improvement: Evidence from 475 heavy-polluting enterprises," Journal of Business Research, Elsevier, vol. 149(C), pages 506-517.
    6. Najla Gonzaga Ribeiro & Edar Silva Añaña & Belem Barbosa, 2022. "The Influence of Human Values, Environmental Awareness, and Attitudes on the Intention to Purchase Cannabis-Based Skincare Cosmetics," Sustainability, MDPI, vol. 14(16), pages 1-15, August.
    7. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    8. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    9. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    10. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    11. Adil Zia & Musaad Alzahrani & Abdullah Alomari & Fahad AlGhamdi, 2022. "Investigating the Drivers of Sustainable Consumption and Their Impact on Online Purchase Intentions for Agricultural Products," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
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    13. Patrizia Gazzola & Elena‐Mădălina Vătămănescu & Andreia Gabriela Andrei & Chiara Marrapodi, 2019. "Users' motivations to participate in the sharing economy: Moving from profits toward sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 741-751, July.
    14. Faheem Bukhari & Saima Hussain & Rizwan Raheem Ahmed & Dalia Streimikiene & Riaz Hussain Soomro & Zahid Ali Channar, 2020. "Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products," Sustainability, MDPI, vol. 12(1), pages 1-22, January.
    15. Zhongfu Tan & Burhan Sadiq & Tayyeba Bashir & Hassan Mahmood & Yasir Rasool, 2022. "Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust," Sustainability, MDPI, vol. 14(10), pages 1-15, May.

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