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Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?

Author

Listed:
  • Maričić Milica

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

  • Ribić Maja

    (University of Belgrade, Faculty of Economic and Business, Serbia)

  • Uskoković Veljko

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

  • Drinjak Nikola

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

Abstract

Background Sharing economy is a socio-economic paradigm characterised by the collaborative utilisation of resources and services among individuals, facilitated through digital platforms. Shared accommodation attracts the attention of various stakeholders due to its impact on societal shifts towards collaborative living models and housing policies. Objectives This paper explores trends and patterns of the use of shared accommodation in Europe and Serbia. Methods/Approach Data on the European level was collected from Eurostat, while in Serbia, a survey was conducted among the student population. Results The results on the European level show that participation in shared accommodation is increasing and that socio-demographic background impacts the level of participation. In the Serbian context, results indicate that socio-demographic factors do not influence the participation of students in shared accommodation practices. The main obstacle indicated was the lack of trust in the provider. The most important aspects that individuals considered when choosing shared accommodation were lower prices and better location. Conclusions There is a positive trend in Europe regarding the usage of shared accommodation. In Serbia, the student population uses shared accommodation; however, physical and performance risks are seen as obstacles to participation.

Suggested Citation

  • Maričić Milica & Ribić Maja & Uskoković Veljko & Drinjak Nikola, 2025. "Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?," Business Systems Research, Sciendo, vol. 16(1), pages 104-129.
  • Handle: RePEc:bit:bsrysr:v:16:y:2025:i:1:p:104-129:n:1006
    DOI: 10.2478/bsrj-2025-0006
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    Keywords

    Sharing economy; Shared accommodation; Trend analysis; Consumer behaviour; Europe; Serbia;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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