IDEAS home Printed from https://ideas.repec.org/a/bit/bsrysr/v16y2025i1p104-129n1006.html
   My bibliography  Save this article

Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?

Author

Listed:
  • Maričić Milica

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

  • Ribić Maja

    (University of Belgrade, Faculty of Economic and Business, Serbia)

  • Uskoković Veljko

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

  • Drinjak Nikola

    (University of Belgrade, Faculty of Organizational Sciences, Serbia)

Abstract

Background Sharing economy is a socio-economic paradigm characterised by the collaborative utilisation of resources and services among individuals, facilitated through digital platforms. Shared accommodation attracts the attention of various stakeholders due to its impact on societal shifts towards collaborative living models and housing policies. Objectives This paper explores trends and patterns of the use of shared accommodation in Europe and Serbia. Methods/Approach Data on the European level was collected from Eurostat, while in Serbia, a survey was conducted among the student population. Results The results on the European level show that participation in shared accommodation is increasing and that socio-demographic background impacts the level of participation. In the Serbian context, results indicate that socio-demographic factors do not influence the participation of students in shared accommodation practices. The main obstacle indicated was the lack of trust in the provider. The most important aspects that individuals considered when choosing shared accommodation were lower prices and better location. Conclusions There is a positive trend in Europe regarding the usage of shared accommodation. In Serbia, the student population uses shared accommodation; however, physical and performance risks are seen as obstacles to participation.

Suggested Citation

  • Maričić Milica & Ribić Maja & Uskoković Veljko & Drinjak Nikola, 2025. "Trends and Patterns in Shared Accommodation in Europe and Serbia: What Do We Know So Far?," Business Systems Research, Sciendo, vol. 16(1), pages 104-129.
  • Handle: RePEc:bit:bsrysr:v:16:y:2025:i:1:p:104-129:n:1006
    DOI: 10.2478/bsrj-2025-0006
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bsrj-2025-0006
    Download Restriction: no

    File URL: https://libkey.io/10.2478/bsrj-2025-0006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Živojinović, Tanja & Zornić, Nikola, 2022. "Anticipating the impact of sharing economy drivers on consumer intention for using a sharing economy service," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 27(2), pages 233-258.
    2. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    3. Ćirić, Maja & Ignjatijević, Svetlana & Fedajev, Aleksandra & Panić, Marija & Sekulić, Dejan & Stanišić, Tanja & Leković, Miljan & Arsić, Sanela, 2021. "Serbia: Sharing Economy as a New Market Trend and Business Model," MPRA Paper 110244, University Library of Munich, Germany.
    4. Julijana Angelovska & Anita Ceh Casni & Christoph Lutz, 2020. "Turning Consumers Into Providers In The Sharing Economy: Exploring The Impact Of Demographics And Motives," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 29(1), pages 79-100, june.
    5. Daniel Schlagwein & Detlef Schoder & Kai Spindeldreher, 2020. "Consolidated, systemic conceptualization, and definition of the “sharing economy”," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(7), pages 817-838, July.
    6. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    7. Eunsuk Sung & Hongbum Kim & Daeho Lee, 2018. "Why Do People Consume and Provide Sharing Economy Accommodation?—A Sustainability Perspective," Sustainability, MDPI, vol. 10(6), pages 1-17, June.
    8. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Sharing economy platforms: An equity theory perspective on reciprocity and commitment," Journal of Business Research, Elsevier, vol. 127(C), pages 151-166.
    9. Andrei Boar & Ramon Bastida & Frederic Marimon, 2020. "A Systematic Literature Review. Relationships between the Sharing Economy, Sustainability and Sustainable Development Goals," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    10. World Bank Group, 2018. "Global Economic Prospects, June 2018," World Bank Publications - Books, The World Bank Group, number 29801, April.
    11. Jayne Hutchinson & Piran White & Hilary Graham, 2014. "Differences in the social patterning of active travel between urban and rural populations: findings from a large UK household survey," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 59(6), pages 993-998, December.
    12. Juho Hamari & Mimmi Sjöklint & Antti Ukkonen, 2016. "The sharing economy: Why people participate in collaborative consumption," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(9), pages 2047-2059, September.
    13. Bojković, Nataša & Jeremić, Veljko & Petrović, Marijana & Tica, Slaven, 2019. "Preferences for car sharing service attributes among university students: Evidence from an emerging market," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 24(4), pages 636-653.
    14. Taipale, Sakari, 2013. "The use of e-government services and the Internet: The role of socio-demographic, economic and geographical predictors," Telecommunications Policy, Elsevier, vol. 37(4), pages 413-422.
    15. World Bank Group, 2018. "Global Economic Prospects, January 2018," World Bank Publications - Books, The World Bank Group, number 28932, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ebru Tumer Kabadayi & Nilsah Cavdar Aksoy & Nihal Yazici & Alev Kocak Alan, 2022. "Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience," Tourism Economics, , vol. 28(3), pages 748-771, May.
    2. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    3. Mehmet S. Güçlü & Oya Erdil & Hakan Kitapçı & Erkut Altındağ, 2023. "How Consumer Motivations to Participate in Sharing Economy Differ Across Developed and Developing Countries: A Comparative Study of Türkiye and Canada," SAGE Open, , vol. 13(2), pages 21582440231, May.
    4. Weng Marc Lim & Gaurav Gupta & Baidyanath Biswas & Rohit Gupta, 2022. "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1463-1484, September.
    5. Dan Wang & Liang Yan & Fangli Ruan, 2022. "A Combined IO-DEMATEL Analysis for Evaluating Sustainable Effects of the Sharing Related Industries Development," Sustainability, MDPI, vol. 14(9), pages 1-23, May.
    6. Huynh Thi Thuy Giang & Luu Tien Dung, 2025. "Sharing economy and retailer sustainable performance: the mechanisms via business model innovation and digital capabilities," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-33, December.
    7. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    8. Dalia Perkumienė & Milita Vienažindienė & Biruta Švagždienė, 2021. "The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    9. Rong, Ke & Luo, Yining, 2023. "Toward born sharing: The sharing economy evolution enabled by the digital ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    10. Michalak Szymon & Bartkowiak Paweł & Ankiel Magdalena & Olejniczak Tomasz & Stachowiak-Krzyżan Magda, 2022. "Motives for the Usage of Collaborative Fashion Consumption Online Platforms," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 41-66, June.
    11. Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan, 2020. "How to grow the sharing economy? Create Prosumers!," Australasian marketing journal, Elsevier, vol. 28(3), pages 58-66.
    12. María Rosalía Vicente & Carlos Gil-de-Gómez, 2021. "Exploring the Motivations of Suppliers in the Collaborative Economy: A Sustainability Approach," Sustainability, MDPI, vol. 13(5), pages 1-11, February.
    13. Valentin Clemens & Christopher Albert Sabel & Johann Nils Foege & Stephan Nüesch, 2022. "System Design Choice in the Sharing Economy: How Different Institutional Logics Drive Consumer Perception and Consumers’ Intention to Use Sharing Systems," Schmalenbach Journal of Business Research, Springer, vol. 74(2), pages 201-234, June.
    14. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    15. Palátová, P. & Rinn, R. & Machoň, M. & Paluš, H. & Purwestri, R.C. & Jarský, V., 2023. "Sharing economy in the forestry sector: Opportunities and barriers," Forest Policy and Economics, Elsevier, vol. 154(C).
    16. Agnieszka Niezgoda & Klaudyna Kowalska, 2020. "Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    17. Hung-Tai Tsou & Ja-Shen Chen & Cindy Yunhsin Chou & Tzu-Wen Chen, 2019. "Sharing Economy Service Experience and Its Effects on Behavioral Intention," Sustainability, MDPI, vol. 11(18), pages 1-25, September.
    18. Aurelija Burinskienė & Edita Leonavičienė & Virginija Grybaitė & Olga Lingaitienė & Juozas Merkevičius, 2021. "Core Elements Affecting Sharing: Evidence from the United States," Sustainability, MDPI, vol. 13(7), pages 1-14, April.
    19. Mohammed Alraeeini & Qiuyan Zhong & Elena Antarciuc, 2019. "Analysing Drivers and Barriers of Accommodation Sharing in Dubai Using the Grey-DEMATEL Approach," Sustainability, MDPI, vol. 11(20), pages 1-24, October.
    20. Nguyen, Stephanie & Didi Alaoui, Mohamed & Llosa, Sylvie, 2020. "When interchangeability between providers and users makes a difference: The mediating role of social proximity in collaborative services," Journal of Business Research, Elsevier, vol. 121(C), pages 506-515.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bit:bsrysr:v:16:y:2025:i:1:p:104-129:n:1006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.