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Brand relationship quality and its value for personal contact

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  • Smit, Edith
  • Bronner, Fred
  • Tolboom, Maarten

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  • Smit, Edith & Bronner, Fred & Tolboom, Maarten, 2007. "Brand relationship quality and its value for personal contact," Journal of Business Research, Elsevier, vol. 60(6), pages 627-633, June.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:6:p:627-633
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    References listed on IDEAS

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    1. Blackston, Max, 2000. "Observations: Building Brand Equity by Managing the Brand&s Relationships," Journal of Advertising Research, Cambridge University Press, vol. 40(6), pages 101-105, December.
    2. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    3. Plummer, Joseph T., 2000. "How Personality Makes a Difference," Journal of Advertising Research, Cambridge University Press, vol. 40(6), pages 79-83, December.
    4. Plummer, Joseph T., 2000. "How Personality Makes a Difference," Journal of Advertising Research, Cambridge University Press, vol. 40(06), pages 79-84, November.
    5. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
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