A new measure of brand personality
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DOI: 10.1016/j.ijresmar.2008.12.002
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- M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
References listed on IDEAS
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Keywords
Brand personality; Brand attitude; Scale development; Scale reliability; Scale validity;All these keywords.
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