Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
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References listed on IDEAS
- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 71-84, June.
- Belk, Russell W & Pollay, Richard W, 1985. " Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 887-897, March.
- Aaker, Jennifer L & Maheswaran, Durairaj, 1997. " The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 315-328, December.
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