Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs
Download full text from publisher
References listed on IDEAS
- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 71-84, June.
- Aaker, Jennifer L & Maheswaran, Durairaj, 1997. " The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 315-328, December.
- Belk, Russell W & Pollay, Richard W, 1985. " Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 887-897, March.
More about this item
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ecl:stabus:1668r. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (). General contact details of provider: http://edirc.repec.org/data/gsstaus.html .