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Images of Ourselves: The Good Life in Twentieth Century Advertising

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  • Belk, Russell W
  • Pollay, Richard W

Abstract

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Suggested Citation

  • Belk, Russell W & Pollay, Richard W, 1985. "Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 887-897, March.
  • Handle: RePEc:oup:jconrs:v:11:y:1985:i:4:p:887-97
    DOI: 10.1086/209024
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    File URL: http://dx.doi.org/10.1086/209024
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    Cited by:

    1. M. Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2012. "Linking Advertising, Materialism, and Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 79-101, May.
    2. M. Sirgy, 1998. "Materialism and Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 43(3), pages 227-260, March.
    3. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
    4. Russell Belk, 2011. "Benign envy," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 117-134, December.
    5. David B. Wooten & Robert L. Harrison & Natalie Mitchell, 2011. "Benign envy: is there a dark side of light green?," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 137-139, December.
    6. Lertwannawit, Aurathai & Mandhachitara, Rujirutana, 2012. "Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men," Journal of Business Research, Elsevier, vol. 65(10), pages 1408-1416.
    7. Sandra Awanis & Bodo B Schlegelmilch & Charles Chi Cui, 2017. "Asia’s materialists: Reconciling collectivism and materialism," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 964-991, October.
    8. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.

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