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The impact of television advertising on the consumer behavior–the case of Albania

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  • Kekezi, Ana

Abstract

Advertising is a very powerful and persuasive tool

Suggested Citation

  • Kekezi, Ana, 2019. "The impact of television advertising on the consumer behavior–the case of Albania," MPRA Paper 116061, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:116061
    as

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    File URL: https://mpra.ub.uni-muenchen.de/116061/1/Ana-Kekezi-Doktoratura.pdf
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    References listed on IDEAS

    as
    1. Belk, Russell W & Pollay, Richard W, 1985. "Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 887-897, March.
    2. Bogdan Nichifor, 2014. "Theoretical Framework Of Advertising - Some Insights," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
    3. Ja Ryong Kim, 2019. "A Comparison of Equity Valuation Models: Empirical Evidence from a Sample of UK Companies," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 4, May - Aug.
    4. Robert Heath & Agnès Nairn & Paul A. Bottomley, 2009. "How effective is creativity? Emotive content in TV advertising does not increase attention," Post-Print hal-02312552, HAL.
    5. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    TV advertising; consumer behavior; Albania;
    All these keywords.

    JEL classification:

    • Y40 - Miscellaneous Categories - - Dissertations - - - Dissertations
    • Y50 - Miscellaneous Categories - - Further Reading - - - Further Reading

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