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Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior

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  • Carmela Milano

Abstract

This paper investigates the participation in social networks of theater's audiences. Our purpose is to observe, describe and understand the role of social networks in the consumption behavior of the theater field. In particular, we put the accent on the concept of cultural capital with its social dimension. We realize an exploratory study that consists in a dozen of qualitative semi-structured interviews with theater’s audiences that participate in social networks. We provide an analytical framework in which we present information about uses, influences and perceptions of changing in social stratification in theaters. We reveal two kinds of perception: a positive one and a negative one that we denominate "democratization effect” and "vulgarization effect”. Our findings can help cultural institutions to have a better understanding of who are the actual theater audiences and how do they act. On an operational level, our study offers information to art's managers interested about the strategic use of Web 2.0 tools.

Suggested Citation

  • Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:sol:wpaper:2013/190812
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    References listed on IDEAS

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    More about this item

    Keywords

    theater management; art consumer research; social networks; cultural capital;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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