Users of the world, unite! The challenges and opportunities of Social Media
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References listed on IDEAS
- Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. " Brand Community," Journal of Consumer Research, Oxford University Press, pages 412-432.
- Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
- Richard L. Daft & Robert H. Lengel, 1986. "Organizational Information Requirements, Media Richness and Structural Design," Management Science, INFORMS, pages 554-571.
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KeywordsSocial Media User Generated Content Web 2.0 Social networking sites Virtual worlds;
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