The fairyland of Second Life: Virtual social worlds and how to use them
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References listed on IDEAS
- Cova, Bernard, 1996. "The postmodern explained to managers: Implications for marketing," Business Horizons, Elsevier, vol. 39(6), pages 15-23.
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- Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
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KeywordsSocial media Virtual worlds Virtual social worlds Second Life;
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